The Apple MacBook has received its fair share of criticism over the years, with the most recent jabs coming from a new Microsoft video that was shared on Twitter. Microsoft and Apple have been feuding with one another seemingly forever, ranging from legal battles to snarky advertisements poking fun at each other's downfalls. One of the most iconic examples of this comes from Apple's 'Get a Mac' marketing campaign that launched in 2006, featuring Justin Long as the cool and hip Mac compared to the boring and outdated Windows PC.
Intel recently reignited the fire against Apple, hiring Justin Long to be featured in a series of advertisements that show him favoring Intel PCs over Apple's Mac lineup. Not all of the criticisms raised in the ads are completely accurate, but it's a fun spin on one of Apple's most iconic marketing stunts. Shortly after that, Microsoft has now thrown its own punches against Apple.
The Microsoft India account on Twitter recently shared a 30-second video that shows a Surace Pro next to a 'BackBook' (aka the MacBook) and just how different their designs are. While the Surface Pro can be seen using its built-in kickstand, detaching from the keyboard dock, and being rotated vertically, someone else tries to bend and twist the MacBook to no avail. Judging the two products by the ad alone, it clearly paints the Surface Pro as the more versatile product.
What The New Microsoft Ad Doesn't Say About MacBooks
While there's no denying that the Surface Pro is more flexible than the MacBook, that's because it's an entirely different type of product. The Surface is very much a 2-in-1 device that can be used as a laptop or tablet, whereas the MacBook is designed to be a laptop and nothing more. If design is the main thing being compared, a more accurate comparison would be Surface Pro vs. iPad Pro or Surface Laptop vs. MacBook.
And that's not even considering all of the other pros/cons that come with the whole Windows vs. PC debate. There's the processor situation with Intel's chips against Apple's M1 lineup, the fact that certain Mac apps like FinalCut Pro aren't available on Windows at all, and the tight integration that MacBooks have with iPhones. There are other ways in which Microsoft has the advantage over Apple, too, but the point is that the argument of Windows vs. Mac or Surface vs. MacBook can't be summed up in a 30-second video. Apple knows this, Microsoft knows this, and yet they keep churning them out because they catch people's attention and get everyone talking. It's just another example of snarking advertising at its best.
Source: Microsoft