Apple's new iMac and iPad Pro will be available to order from tomorrow along with the Apple TV 4K, with all three set to be released in the second half of May. Tomorrow will also see the newly announced AirTag tracker and the purple iPhone 12 and iPhone 12 mini hit stores around the world. The releases reflect a continued strong product lineup that Apple CEO Tim Cook has credited with driving the company's stellar recent performance.
The iMac and iPad Pro are both part of Apple's migration to its own M1 chip from the Intel chips it used previously. The M1 has already helped to drive Mac sales to an all-time high during Q2 of the company's financial year having been rolled out in the new MacBook Pro, MacBook Air, and Mac mini. Apple will be hoping that it will have a similar effect for sales of the new iMac and iPad Pro — and that the new iPhone variants will help to sustain the record iPhone sales seen in its Q2. If the delivery dates for engraved AirTags are anything to go by, meanwhile, the company's new tracker already appears to be very popular.
An update from Apple recapped the availability of the various new products. It also provided a timely reminder of some benefits of its shopping experience. These include its AppleCare+ extended product warranty coverage and Apple product skills classes, but also a number of other things.
Apple Store Benefits
Apple took the opportunity to note that, in addition to using its website and online store for finding out about products, buyers can speak to its experts online or in-store. This can help individuals learn more about the products and decide what is best for them. Free delivery is available, as is free engraving for iPads, AirTags, AirPods, and Apple Pencils, with buyers able to choose a mix of text, numbers, and emojis.
A number of affordability options were also flagged up, which are particularly pertinent while many people have been negatively impacted by the pandemic. In addition to its trade-in scheme, via which buyers can receive credit for a new device or a gift card, there are financing and credit options available when buying direct from Apple. It's also possible to save up to $700 on an iPhone and up to $200 on an iPad with cellular connectivity through carrier deals from AT&T, T-Mobile/Sprint, and Verizon.
Source: Apple