The marketing campaign for Apollo 18 has been kind of a mixed bag. Many people have expressed their disappointment in the first theatrical preview, which appeared to give away some of the film's more significant secrets. By comparison, the second Apollo 18 trailer and later TV spots did a better job of teasing the spooky "found footage" flick's various twists and turns, without revealing too many details.
So, how does the third Apollo 18 theatrical preview fare, by comparison?
Those who thought the second Apollo 18 trailer had too many fake horror documentary clichés and jump scares should appreciate this latest preview, which is comparatively more subtle and atmospheric in design. However, it also gives away a whole lot more information than you may care in know in advance.
Here is the studio synopsis for Apollo 18:
Officially, Apollo 17, launched December 17th, 1972 was the last manned mission to the moon. But in December of 1974, two American astronauts were sent on a secret mission to the moon funded by the US Department of Defense. What you are about to see is the actual footage which the astronauts captured on that mission. While NASA denies its authenticity, others say it’s the real reason we've never gone back to the moon.
Check out the third Apollo 18 trailer (and remember, it does contain some SPOILERS) below:
Props to the Apollo 18 marketing team for going the Cloverfield route and not revealing the monster (or, in this case, sinister extra-terrestrial) in advance. It also stands to reason that the logic behind revealing so much about what eventually happens to one of the space explorers in the film is because there are much bigger plot twists in store - possibly, concerning where exactly the mysterious alien life form in Apollo 18 comes from and why NASA sent two of its astronauts back to the moon, fully aware of the potential dangers that awaited them.
Sadly, there are numerous signs that indicate Apollo 18 is kind of a bust. There's the constant shifting back and forth of its release date (never a good sign); the rumors about extensive re-editing being done in order to salvage the film; and, lastly, the Weinstein Company's decision to release the project during the last weekend of the summer movie season, with Shark Night 3D being the only "significant" competition. All in all, that doesn't inspire a whole lot of confidence.
We'll find out if this latest Apollo 18 trailer is a last-ditch effort to attract interest in the film by giving away some of its important secrets for free - or if it's actually just a taste of better things to come - when the film opens wide in the U.S. this week on September 2nd.
Source: The Weinstein Company