Update: Marvel announces when the first trailer for Ant-Man and the Wasp will arrive.
With just six months to go, when will Marvel release the Ant-Man And The Wasp trailer? We've already seen a couple for Black Panther and one for Avengers: Infinity War, the Ant-Man sequel should come in next. But all of Marvel's marketing efforts are focused on next month's Ryan Coogler-directed flick. After that, it is expected Avengers 3 will be taking over the spotlight given it will roll out next. Unfortunately, the company could not delay the release of at least a lengthy sneak peek for the movie because it there's any project from this year's roster, it's the Peyton Reed follow up that has the least buzz.
Marvel Studios is celebrating their 10th year anniversary this year with three projects on the docket, an solo story in Black Panther, an event spectacle in Infinity War and a sequel in Ant-Man And The Wasp. Given the nature of these films, Paul Rudd's second go as the shrinking superhero is the one that gets lost in the mix. This is despite the film also serving as the introduction of the new iteration of The Wasp in Evangeline Lilly's Hope van Dyne.
Related: Every Marvel Movie Coming in 2018
The first teaser trailer for Ant-Man arrived in early January 2015 ahead of its July 17 theatrical release. Even that was a tad too late considering it was an origin story about an IP with which not many were familiar. Ant-Man eventually did well at the box office, even with the director shake-up, but that movie was very contained, with little to no repercussions on the bigger franchise. This means that if it was the MCU's first flop, it would've been easier to dismiss - much like how we're treating Edward Norton's The Incredible Hulk. But if the follow-up is far more important in terms of shaping the MCU moving forward just as how they are teasing it to be, Marvel should be pushing it harder. Instead, despite an earlier roll-out of July 6, signs of an Ant-Man and the Wasp trailer dropping are nowhere to be seen.
The most feasible scenario here is that Marvel attaches the Ant-Man and the Wasp trailer to Black Panther when it releases next month and then debut the second Infinity War trailer with another Disney property, like A Wrinkle In Time, by March. A bit unusual because, as we have pointed out earlier, Avengers 3 is the next movie on the MCU slate, but this allows the Ant-Man sequel to squeeze in their sneak peek before all the madness leading up to the ensemble flick reaches its peak. The fact that the Chadwick Boseman-led film is poised to be one of the franchise's biggest standalone outings means more people can see and learn more about Ant-Man And The Wasp if the trailer is indeed attached to Coogler's movie. At least by the time Rudd starts promoting Infinity War, he could also talk a bit about his upcoming solo film, keeping people updated about it.
What makes this year so tricky for Marvel Studios is that they have all their movies out halfway through summer. That means they don't have the luxury of utilizing a big venue like the San Diego Comic-Con to promote any of their flicks because by that time, all of their projects this year will have been released. Not that they can't market their films independently, but having a platform like SDCC allows them to promote their entire annual slate without risking the possibility that one or two movies will be lost in the mix. Ant-Man And The Wasp, in particular, is in a very tricky position considering not only it is the final MCU offering of the year, it also follows the much-anticipated Infinity War.
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