The lead-up to the release of any major blockbuster movie tends to bring a flood of trailers, featurettes and TV spots, and it feels like this has been especially true in the case of Marvel Studios’ upcoming superhero movie Ant-Man. The last month has seen the release of so many Ant-Man TV spots that we’ve lost count, and it’s starting to feel like half the movie has already hit the internet in the form of out-of-sequence snippets.
Ant-Man is now in theaters and heading for what looks like a $58 million opening at the box office, but that doesn’t mean that we’ve seen the last of the TV spots for it. It does mean, however, that Disney is apparently going to get more creative with the marketing material. Case in point, the latest TV spot for Ant-Man doesn’t actually feature any footage from the movie, but instead shows lead actors Paul Rudd and Michael Douglas performing a short poem about ants, with accompanying percussion.
Douglas plays Hank Pym, the original iteration of the superhero Ant-Man, who discovers a group of subatomic particles that he dubs Pym Particles, and uses to create a suit that allows the wearer to change their size. Rudd is the protagonist of the film, Scott Lang, an ex-con and master thief who is recruited by Hank to steal the technology back from the villainous Darren Cross a.k.a. Yellowjacket (Corey Stoll), who is interested in its military applications.
When Scott puts on the Ant-Man suit he has the ability to communicate with ants and turn them into his own personal army, and like an ant he also has strength that is hugely disproportionate to his size. As Rudd and Douglas effectively communicate, the heart of this movie is ants, more ants, and Ant-Man.
This snippet looks like it may have been filmed on one of the sets for Ant-Man, though Rudd and Douglas aren’t in costume and Douglas is lacking the beard that he grew for the role of Hank Pym. Honestly, the lack of context makes it all the better, as does the intensity of Douglas’ expression every time he says “ants!“
Ant-Man was directed by Peyton Reed with a screenplay by Rudd, Edgar Wright, Joe Cornish and Adam McKay. To find out what we thought of the latest offering from Marvel, check out the Screen Rant review. To share your own thoughts on the movie with others who have seen it, head over to the spoilers discussion page.
Ant-Man is in theaters now; Captain America: Civil War releases on May 6, 2016; Doctor Strange – November 4, 2016; Guardians of the Galaxy 2 – May 5, 2017; Spider-Man reboot – July 28, 2017; Thor: Ragnarok – November 3, 2017; The Avengers: Infinity War Part 1 – May 4, 2018; Black Panther – July 6, 2018; Captain Marvel – November 2, 2018; The Avengers: Infinity War Part 2 – May 3, 2019; Inhumans – July 12, 2019.
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