Ant-Man serves as the final chapter of Phase 2 of the Marvel Cinematic Universe, bridging the gap ("a little bit") between this summer's Avengers: Age of Ultron and next summer's start to Phase 3: Captain America: Civil War. For Marvel Comics readers though, Ant-Man is really about introducing one of the founding members of The Avengers in Hank Pym.
Pym not only helped create the Avengers in the '60s, but in the books he's also responsible for the creation of Ultron - a plot detail Marvel altered for the live-action movie franchise given the timelines of their projects. When Pym is introduced later this summer, played by Michael Douglas, he'll be a veteran hero who wore the Ant-Man suit decades earlier. The film is about Pym mentoring a new hero in Scott Lang (Paul Rudd), a hero who just so happens to be joining the Avengers in time for Civil War.
So, while Captain America: Civil War production takes place in Atlanta as I write this (with Paul Rudd already spotted on set), and while Age of Ultron nears the finish line of its lucrative run at the worldwide box office, Disney and Marvel Studios are beginning to push forward on the Ant-Man marketing blitz.
We've already seen a few fun posters and still photos, a teaser and full-length trailer, and now the very first (extended) TV spot seen above. The one-minute video takes a page out of the Guardians of the Galaxy marketing campaign of last year, aiming for a mixture of stylish action bits, coupled with comedy all to the tune of some unique background music.
The one-liners from Rudd's lang are hit or miss when out of context in teaser, which plays out as more of a sizzle reel, but the action shots and music couple together nicely. The biggest takeaway however, is how polished and impressive the visual effects shots are when it comes to the CGI ants and microscopic environments. Marvel isn't holding back on the budget with the film that might be their hardest sell yet.
In related news, Poster Posse unveiled a series of gorgeous fan-made one-sheet designs all themed around Ant-Man. There are two collections (click for first and second) and we've pulled out just a select few highlights.
Ready to meet Marvel's littlest Avenger on the big screen?
Marvel’s “Ant-Man” stars Paul Rudd as Scott Lang aka Ant-Man, Evangeline Lilly as Hope Van Dyne, Corey Stoll as Darren Cross aka Yellowjacket, Bobby Cannavale as Paxton, Michael Peña as Luis, Tip “T.I.” Harris as Dave, Wood Harris as Gale, Judy Greer as Maggie, David Dastmalchian as Kurt, and Michael Douglas as Dr. Hank Pym. Directed by Peyton Reed and produced by Kevin Feige, Marvel’s “Ant-Man” delivers a high-stakes, tension-filled adventure on July 17, 2015.
Ant-Man opens in theaters July 17, 2015; Captain America: Civil War – May 6, 2016; Doctor Strange – November 4, 2016; Guardians of the Galaxy 2 – May 5, 2017; Spider-Man reboot – July 28, 2017; Thor: Ragnarok – November 3, 2017; The Avengers: Infinity War Part 1 – May 4, 2018; Black Panther – July 6, 2018; Captain Marvel – November 2, 2018; The Avengers: Infinity War Part 2 – May 3, 2019; Inhumans – July 12, 2019.