Whereas Edgar Wright (Scott Pilgrim vs. The World) leaving Marvel's Ant-Man was huge news in some corners of the Internet, it likely didn't make much of an impact among the general viewing public. Still, that doesn't mean that Marvel automatically has a hit on their hands. Many believed that the first trailer was underwhelming, and while the second trailer was more well-received, the film is definitely seeing less buzz than Marvel's last obscure property (Guardians of the Galaxy).
One of the criticisms of the first trailer was that it made the film - ostensibly the first heist-superhero-comedy ever - feel like a generic superhero movie. The second trailer addressed some of those criticisms, highlighting both the comedy and the heist aspects. Now, a new TV spot has debuted (above), and it resembles the first trailer a bit more than the second.
Though there's definitely more humor in this spot than, say, trailer #1 - courtesy of Paul Rudd as Scott Lang/Ant-Man - once again, there's not a single mention of this film being about a heist. That's not the end of the world, of course, but it's interesting - being a heist movie is one of the big things that differentiates Ant-Man from all the other superhero movies out there. With as many superhero movies that come out every year, you'd think Marvel would want everyone to know what makes it so unique.
(This is, of course, in stark contrast to the last Ant-Man TV spot, which was funny, unique, and leaned heavily on the heist stuff.)
For the most part, the TV spot shows us what we'd expect from a movie about a man who can shrink to the size of an ant. There's a lot of Ant-Man action - tiny Paul Rudd hanging out with ants, running down the barrel of a gun, fighting Yellowjacket (Corey Stoll), and so on. There's some footage of what a bathroom tub looks like on a microscopic level (reminiscent of Honey I Shrunk the Kids). We also get to hear Evangeline Lilly (Hope van Dyne) talking about superhero motivation.
One thing that stands out about the spot, though, is the beginning - we see a montage of the various Marvel superheroes, including Iron Man, Thor, Captain America, The Hulk, Rocket Raccoon, and Groot. It sort of comes across like the marketing REALLY wants us to know that this is a Marvel movie just like all those other Marvel movies. It makes me wonder how well the film is tracking at this point.
What say you, Screen Ranters? Do you like the look of Ant-Man in this latest TV spot? Drop us a line in the comments.
Ant-Man opens in theaters July 17, 2015; Captain America: Civil War – May 6, 2016; Doctor Strange – November 4, 2016; Guardians of the Galaxy 2 – May 5, 2017; Spider-Man reboot – July 28, 2017; Thor: Ragnarok – November 3, 2017; The Avengers: Infinity War Part 1 – May 4, 2018; Black Panther – July 6, 2018; Captain Marvel – November 2, 2018; The Avengers: Infinity War Part 2 – May 3, 2019; Inhumans – July 12, 2019.