Marvel Studios has started to play up two big components in the marketing for Ant-Man (ahead of the film's release in July). One of them has been its relevance in the larger Marvel Cinematic Universe, as evidenced by the Avengers-themed collection of posters released most recently for the movie. The other is the particular sub-genre Ant-Man take on being a high-stakes heist adventure, which makes sense given Scott Lang (Paul Rudd) is a (former) master thief.
In Ant-Man, Lang is called on by Hank Pym (Michael Douglas) - described in the film's official plot synopsis as "a founding member of the Avengers" - to pull off a heist that could possibly save the world. Like any other good heist movie, they will be joined by a ragtag group of former criminals (played by such folk as Michael Peña, Tip “Ti” Harris and more), to help them out in taking down Corey Stoll's character, Darren Cross/Yellowjacket.
As we near the release date for Ant-Man, Marvel is rolling out even more promotional material for the movie. Released via Yahoo! Movies, a new poster for Ant-Man has debuted, featuring Rudd's micro-sized hero front-and-center. You can check out that poster below, followed by the second of two new TV spots that've been released for the upcoming Marvel superhero feature (with the other TV spot posted above).
Those who've seen Jurassic World in IMAX may have been treated to a six-minute preview for Ant-Man, which featured a ton of new footage. Among the new glimpses at scenes for the movie was one sequence involving Ant-Man zooming through a control room on-board a flying insect, which can be briefly seen in the second TV spot. That's just one of many ways Marvel is taking advantage of Ant-Man's unique powers, which could be the key to separating him from the rest of the big superhero movies this year.
With so many different summer blockbusters coming out this summer season alone, it is vastly important to the success of Ant-Man that Marvel is able to sell audiences on what makes it unique (when compared to every other big action movie). So far, the studio has been fairly successful in doing so, although some are still doubtful that his powers stack up to the rest of the superheroes out there. Regardless, Ant-Man seems to be doing a good job of emphasizing its lighter side, which is also important to driving out audience to see it opening weekend.
What say you, Screen Rant readers? Has the marketing for Ant-Man thus far been enough to sell you on the idea, or are you still doubtful about Marvel's next big superhero movie? Share your thoughts in the comments below.
Ant-Man opens in theaters July 17, 2015; Captain America: Civil War – May 6, 2016; Doctor Strange – November 4, 2016; Guardians of the Galaxy 2 – May 5, 2017; Spider-Man – July 28, 2017; Thor: Ragnarok – November 3, 2017; The Avengers: Infinity War, Part 1 – May 4, 2018; Black Panther – July 6, 2018; Captain Marvel – November 2, 2018; The Avengers: Infinity War, Part 2 – May 3, 2019; Inhumans – July 12, 2019.
Source: Yahoo! Movies
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