In anticipation of Ant-Man coming to China, Marvel has released a new poster featuring the titular superhero against his nemesis, Yellowjacket.
Starring Paul Rudd as Scott Lang/Ant-Man, the latest Marvel film faced some uphill battles with the creative differences between director Edgar Wright and Marvel Studios, which lead to the director bowing out of the movie. His replacement, Peyton Reed, helmed a light-hearted, superhero heist movie that charmed audiences to a box office success of $400 million.
The Chinese poster differs greatly from the marketing materials used for the film’s domestic release. The American posters definitely sold the film as much on stars Rudd, Michael Douglas, and Evangeline Lilly as they did the concept of Ant-Man’s powers. The result was something that mixed the film’s comedic value with a more traditional Marvel poster. The Chinese poster, however, supposes a more action-oriented movie.
The above image is indicative of Marvel’s efforts to entice Chinese audiences, which has become an all-important opportunity to increase a film’s worldwide box office. While the current $400 million gross is nothing to sneeze at, it certainly looks disappointing compared to Guardians of the Galaxy’s $774 million worldwide gross (a movie that was also considered “risky”) or The Avengers: Age of Ultron’s $1.4 billion haul.
Looking to China to boost box office success is not a new idea, as previous summer films have found new life abroad. Most notably, Terminator: Genisys jumped back with international box office success after the release of the film in China this summer, which gives hopes for another sequel in the franchise (for better or worse). With a little help from the Chinese, there could be more hope for an Ant-Man sequel, which might mean finally getting to see Evangeline Lilly suit up as The Wasp. That’s what we’re all looking forward to, right?
Ant-Man is now playing in theaters; Captain America: Civil War arrives on May 6, 2016; Doctor Strange– November 4, 2016; Guardians of the Galaxy Vol. 2 – May 5, 2017; Spider-Man reboot – July 28, 2017; Thor: Ragnarok – November 3, 2017; The Avengers: Infinity War Part 1 – May 4, 2018; Black Panther– July 6, 2018; Captain Marvel – November 2, 2018; The Avengers: Infinity War Part 2 – May 3, 2019; Inhumans – July 12, 2019.
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