'Ant-Man' Marketing Starts Taking Advantage of 'The Avengers'

Marvel's 'Ant-Man' gets a new TV spot and posters that pay tribute to the other Avengers who've had solo films in the Marvel Cinematic Universe.

Why include the line "from the studio that brought you The Avengers" on a poster or in a trailer when you can actually include the Avengers? While the first teaser trailer and some of the official Ant-Man one-sheets have been less than impressive, the full trailer and some of the teasers and TV spots have been rather clever, playing off the meta humor of how odd the idea of a man who shrinks and interacts with ants really is.

Now that we're five weeks out from the release of Ant-Man, and Avengers: Age of Ultron is finishing its theatrical run, Disney and Marvel Studios are stepping up their game. The latest TV spot and three new posters all bank on the fact that after Paul Rudd's Scott Lang becomes the new Ant-Man under the mentorship of Michael Douglas' Hank Pym, he'll suit up alongside the Avengers next year in Captain America: Civil War.

Adding to the first two Ant-Man TV spots released over the last two weeks and the IMAX sneak peek, Marvel has just unveiled the third official Ant-Man spot which focuses on the battle between Darren Cross and his high-tech, militarized Yellowjacket suit vs. Scott Lang who rocks the '60s era retro Ant-Man costume previously worn by Pym. And just like the audience would ask, Lang recommends that they call-in the Avengers for assistance.

Next up, are the three latest Ant-Man movie posters, that honor the other three Marvel characters who've had solo films (minus Universal's The Incredible Hulk). And just like the very first Ant-Man teaser poster, this set plays off the idea of Ant-Man's size.

Ant-Man Poster - Iron Man

Ant-Man Poster - Thor

Ant-Man Poster - Captain America

For more cool one-sheets, check out the wonderful fan poster art from the Poster Posse crew.

More: Ant-Man Joins Captain America: Civil War

Marvel’s “Ant-Man” stars Paul Rudd as Scott Lang aka Ant-Man, Evangeline Lilly as Hope Van Dyne, Corey Stoll as Darren Cross aka Yellowjacket, Bobby Cannavale as Paxton, Michael Peña as Luis, Tip “T.I.” Harris as Dave, Wood Harris as Gale, Judy Greer as Maggie, David Dastmalchian as Kurt, and Michael Douglas as Dr. Hank Pym. Directed by Peyton Reed and produced by Kevin Feige, Marvel’s “Ant-Man” delivers a high-stakes, tension-filled adventure on July 17, 2015.

Ant-Man opens in theaters July 17, 2015; Captain America: Civil War – May 6, 2016; Doctor Strange – November 4, 2016; Guardians of the Galaxy 2 – May 5, 2017; Spider-Man reboot – July 28, 2017;Thor: Ragnarok – November 3, 2017; The Avengers: Infinity War Part 1 – May 4, 2018; Black Panther – July 6, 2018; Captain Marvel – November 2, 2018; The Avengers: Infinity War Part 2 – May 3, 2019;Inhumans – July 12, 2019.

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