After five successful seasons on the air, this year, American Horror Story chose to try something different. This took the form of a purposefully deceptive marketing strategy in which dozens of teasers were released for season 6 but only one of them was actually hinting at what the season ended up being about. This tactic succeeded in the goal of making AHS season 6's mysterious theme the talk of pop culture for awhile, albeit not without annoying many other folks in the process.
Thankfully for the AHS team, what fans ultimately got - American Horror Story: Roanoke - has been very warmly received overall by both viewers and critics. Accordingly, AHS was picked up for season 7 earlier this month, although to be fair, not many doubted it would be. Since the renewal, some fans have wondered whether series creator Ryan Murphy and company would opt to continue Roanoke's secretive promotional strategy and thus not reveal details about season 7 prior to its premiere.
In a recent interview with TV Line, Murphy took it upon himself to clarify that season 7 will not be shrouded in the same level of mystery as was season 6. In fact, Murphy revealed when exactly fans can expect to learn what season 7 will be about:
"We’re going to announce [the premise] in the spring. We’re not doing a secrecy thing, but [next season] does have a big hook behind it."
Additionally, Murphy let slip that season 7 will include several returning characters from the Freak Show season of AHS. This continues Murphy's seeming push to eventually interconnect every season of American Horror Story to every other season, a task he is already fairly close to doing, at least in small ways.
Although AHS is technically an anthology program, series fans tend to get a kick out of seeing things like Queenie from Coven pop up in Hotel, or learning in Freak Show how Pepper ended up where she is in Asylum. Little easter eggs like this can be argued as being pure fan service that often doesn't affect the actual plot all that much, but really, why not reward long-term viewership?
Of course, Roanoke isn't quite done yet, and Murphy promises that fans still have "the biggest plot twist we’ve ever done with the show" to look forward to, as well as appearances by veteran cast members Taissa Farmiga and Finn Wittrock. For right now at least, it seems to be a great time to be an American Horror Story devotee.
American Horror Story: Roanoke airs Wednesdays at 10pm on FX.
Source: TV Line