Meet the old gods in a new trailer for season 2 of the Stars hit series American Gods. The new season is just around the corner and the premium cabler has its foot firmly down on the gas peddle of the marketing machine. In addition to a full trailer and some colorful new posters, the network has been doling out interesting snippets from the new episodes, showing how much the series will have changed and stayed the same in the wake of losing co-showrunners Bryan Fuller and Michael Green.
From the look of things, season 2 of American Gods will feature plenty more depictions of the various gods’ true forms, some of which will be seen in flashbacks. Case in point, both trailers for the new season have offered a glimpse at Pablo Schreiber’s Mad Sweeney brandishing a spear in full war paint as he takes on what looks to be a giant of some kind. While the sequence stands a chance of being some portend of the battle to come, it’s more likely a look back at Sweeney’s past and a demonstration of his penchant for violence, which was made clear in his rumble with Shadow Moon (Ricky Whittle) back in season 1. As for the rest of the gods, well, a look at the newest trailer shows just how powerful they can all be.
Titled ‘Meet Your Gods,’ the new trailer isn’t so much interested in revealing what’s about to happen in season 2, as the war between Mr. Wednesday (Ian McShane) and Mr. World (Crispin Glover) heats up, as it is in getting the audience reacquainted with characters like Bilquis (Yetide Badaki), Mr. Ibis (Demore Barnes), Mr. Nancy (Orlando Jones), and Laura Moon (Emily Browning), who isn’t going to let being a super-strong reanimated corpse get in the way of believing in her husband. Check out the trailer below:
It’s all part and parcel with the new season’s marketing approach, which is asking the audience to “believe in” the various gods who’re in need of some believers if they’re going to be successful in their campaign against the likes of Mr. World, New Media (Kahyun Kim), and Technical Boy (Bruce Langley). Whether that will get audiences believing in the show’s new season is another question entirely.
Chances are the new approach will work, however, as the series caught on with audiences in its first season. And given that it still carries the name of Neil Gaiman as the author of the source and a producer on the show, it’s a good bet the Gaiman faithful will return when the series does in March.
American Gods season 2 premieres Sunday, March 10 @8pm on Starz.