San Diego Comic-Con 2016 will showcase Starz's eagerly awaited adaptation of Neil Gaimon's award-winning novel American Gods with its first ever panel (on Friday July 22nd). Although Outlander will be absent from SDCC this year, the network are putting all of their marketing efforts into their other properties; including, Ash vs Evil Dead and their new upcoming fantasy adaptation.
Starz has provided an eerie and mythical American Gods booth for the Comic-Con event, flooded with purple light and featuring neon signs, spooky trees, a glowing eyed buffalo and animal bones. This is not the only surprise for fans ahead of panel, a brand new poster for the series has just been unveiled (at the time of writing this).
American Gods is a tale of conflict between modern and ancient worship, with the symbols of man's adulation, anthropomorphically personified by Gods (both old and new) representing these various beliefs and living alongside us in America. With man's fascination with money, the internet and celebrity, worship in the old Gods is waning and a war is brewing. Protagonist Shadow Moon (Ricky Whittle) is drawn in by the enigmatic Mr Wednesday (Ian McShane), who takes him on an enlightening road trip across the U.S and its more bizarre and seedier locations, as they recruit other old Gods to their cause.
The series is created by Brian Fuller (Hannibal) and Michael Green (Heroes) with Gaiman on board as a writer and executive producer. Joining Whittle and McShane are a melange of talent to bring Gaiman's wonderfully weird characters to life including Orlando Jones, Gillian Anderson and Crispin Glover. So far, fans have been treated to a few visual clues to how the show is developing aesthetically, including images of the two leads on location in the 'Crocodile Bar', character teases and enthusiastic comments from Gaimon. This new poster (see above) is the first promotional poster for the series and was revealed via Twitter with the caption "God bless America."
This poster covers all of American Gods' symbolic bases in an eclectic mix of traditional and modern Americana, much along the themes of the source novel. Emblems of various religions are collated with objects that represent the trappings of modern life -from the mundane to the violent. All of these symbols suggestively foretell the plot, which will be pleasing for book fans and reassure those experiencing trepidation about the adaptation within its existing fan base.
More news about the show should be forthcoming via tomorrow's Comic-Con panel when which of the cast attending will also be revealed and hopefully some more engagement drumming teasers about what to expect from this adaptation. We at Screen Rant will keep you informed about the American Gods SDCC 16 panel and any new information that is revealed about the show as it develops during the event.
American Gods is expected to air on Starz in 2017.