The Marvelous Mrs. Maisel, a new comedy-drama series from Gilmore Girls and Bunheads creator Amy Sherman-Palladino, has been picked up for at least a two-season run by Amazon Video. The new order is Amazon’s first-ever two-season pickup for a new series.
Amazon has been making original TV programming since 2013, originally producing shows through a unique process that entailed production of pilots, which were then shown to Amazon customers who were given input into whether or not the pilots were picked up. Amazon Video has continued to produce new shows every year since, sometimes sticking with the pilot scheme, and sometimes not. But however they’ve produced the shows, Amazon Video has managed to lure top talent, and emerge as a viable competitor to Netflix in the streaming space.
Transparent has won numerous awards, while shows like Bosch, The Man in the High Castle, and Mozart in the Jungle have managed to draw audiences and positive critical attention. Amazon has a lot of promising stuff in the pipeline, from the reboot of The Tick to Jill Soloway’s upcoming I Love Dick to Jean-Claude Van Damme’s Jean-Claude Van Johnson. Now, as Deadline reported, Amazon has moved forward with another high-profile series, in an entirely different genre.
The series stars Rachel Brosnahan as Miriam “Midge” Maisel, a Jewish housewife in 1950s New York who pursues an unlikely career in stand-up comedy. The series also stars Michael Zegen as Midge’s husband, Tony Shalhoub as her father and Marin Hinkle as her mother. For Sherman-Palladino, the pickup follows the successful revival of her former series, Gilmore Girls, on Netflix late last year.
The Marvelous Mrs. Maisel, which released a pilot on Amazon to extremely strong reviews from Amazon users, has a ton of potential, and not only among Jewish audiences. It seems likely to appeal to fans of old-school comedy, and even to partisans of other New York-set period series like Mad Men. Sherman-Palladino, the creator of Gilmore Girls, also the potential to bring fans with her from her other series.
What’s unknown is what effect, if any, this new series may have on the possibility of Gilmore Girls returning for another revival season on Netflix. Should that happen, Sherman-Palladino might become the first showrunner with original series on Amazon and Netflix at the same time.
The pilot of The Marvelous Mrs. Maisel is currently available on Amazon.