Tentpole pics are now being released in not just regular 2D and 3D theaters, but also in the IMAX format as well. Post-converted 3D titles like Thor and Harry Potter and the Deathly Hallows: Part 2 have already gone that route this year, while upcoming 2D flicks like Real Steel and Mission: Impossible - Ghost Protocol look to impress up on the really big screen in the second half of 2011.
Add one more surefire blockbuster to the mix: Sony's The Amazing Spider-Man is now slated to hit IMAX 3D screens as well.
Here is an excerpt from the official studio press release:
"We couldn't be more excited to be able to offer this extraordinary new Spider-Man adventure in IMAX," said Rory Bruer, President Worldwide Distribution, Sony Pictures Entertainment. "Marc Webb and the entire production team have been working tirelessly to deliver a 3D motion picture that will take the Spider-Man experience to a whole new level. Audiences will literally feel like they are swinging through the streets of New York and that will only be accentuated when seen in IMAX."
"I was blown away after getting a sneak peek at some early footage for 'The Amazing Spider-Man' and this latest installment in the iconic franchise is a perfect DNA match for IMAX," said Greg Foster, Chairman and President, IMAX Filmed Entertainment. "The film is an important addition to our 2012 film slate and we're excited to be working with Marc Webb, Avi Arad, Matt Tolmach and the team at Sony Pictures Entertainment to take IMAX and Spider-Man fans around the globe on this next adventure in IMAX 3D."
Marc Webb talked about the 3D element of Amazing Spider-Man at Comic-Con this past weekend, emphasizing how the film was not only shot in the format, but specifically designed to make viewers feels as though they too are flying and soaring above the New York skyline with the famous webslinger. We got an early taste of that with the "Spider-Man POV" sequence at the conclusion of the Amazing Spider-Man teaser - and most people seem to agree that footage looks better in 3D, up on the big screen.
While Amazing Spider-Man may not have been (partially) designed for IMAX like M:I - 4 or next year's The Dark Knight Rises, it seems a natural fit for the format. The main concern right now is that Webb and his production team will go overboard with the first-person perspective shots and swinging sequences in the Spidey reboot, making the effect more grating and disorienting that awe-inspiring - especially in IMAX, where every effect (be it visual or audial) is magnified several times over. So long as that is not the case, this sounds like a blockbuster that may actually worth checking out in IMAX 3D.
Which format are you planning on seeing The Amazing Spider-Man in when it hits theaters on July 3rd, 2012: Good old-fashioned 2D, Real 3D, or (most likely vertigo-inducing) IMAX 3D?
Source: IMAX Corporation/Sony Pictures