With Marvel Studios only a day away from kicking off the summer movie season in North America tomorrow at midnight with The Avengers, rival studios Sony and Warner Bros. will share in the glory as well. Each will launch the third and final trailers for The Amazing Spider-Man and The Dark Knight Rises, respectively, attached to the theatrical run of The Avengers.
The Dark Knight Rises trailer released earlier this week and while we wait for The Amazing Spider-Man's most important piece of marketing to release shortly, we do have two brand new stills from the film offering a detailed look at The Lizard which fans will appreciate.
At the outset of Sony's plans to quickly reboot the Spider-Man franchise, there was understandably a lot of cynicism thrown towards the project. By bringing in Marc Webb and a talented and likable cast, and constructing what appears to be a more grounded story with a more accurate depiction of Marvel Comics' Peter Parker character (artificial web-shooters!), and The Amazing Spider-Man successfully maintained a streak of positive buzz.
The one sticking point for some fans through Sony's marketing efforts is the design of the film's primary villain, The Lizard. Some find the animated alter ego of Rhys Ifans' Dr. Curt Connors too similar to the Abomination character from The Incredible Hulk, some don't yet approve of the character's changes from the books.
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Don't like the movie's primary big naked lizard design - the same one used for the toys and Halloween costumes? At least one scene in the film will make reference to the character's classic design where he wears the white lab coat. In the other image, The Lizard has Peter Parker's camera so don't be surprised to see Connors discover Peter Parker's secret identity - that's the formula for all Spider-Man movies.
The Amazing Spider-Man stars Andrew Garfield, Emma Stone, Rhys Ifans, Denis Leary, Martin Sheen, Sally Field with of course, a cameo from Stan Lee.
The Amazing Spider-Man swings into theaters (2D, 3D, and IMAX 3D) around the U.S. on July 3rd, 2012.
Follow Rob on Twitter @rob_keyes for more on Marvel.
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