When Sony decided to reboot its lucrative Spider-Man property so soon after Sam Raimi's trilogy came to a close, the distinction between the old and the new was made simply by adding "The Amazing" to the beginning of the title. Since the extra adjective has the side effect of making the new movies sound even cooler than the older ones, we can only assume that the next cycle of Spider-Man movies will begin with The Really Amazing Spider-Man.
For now, though, it seems that Sony is interested in distinguishing director Marc Webb's contributions even further by dipping into the world of subtitled sequels. Sony marketing reps were recently reported to be testing possible subtitles with moviegoers, including The Amazing Spider-Man 2: The Price of Power and The Amazing Spider-Man 2: With Great Power.
Now it seems that Sony is planning to stick to the "power" theme, but will instead be going right to the source. Brazilian news site Cinepop reports that Sony Pictures has announced an official release title for the sequel in Brazil: O Espetacular Honem-Aranha: A Ameaça de Electro, which translates as The Spectacular Spider-Man 2: The Menace of Electro. This is where things get a little confusing (or possibly lost in translation) as the article states, "The title was also changed: The Amazing Spider-Man: Rise of Electro."
What this seems to suggest is that The Menace of Electro will be the Brazilian subtitle and Rise of Electro will be the distribution title in the USA and other countries - though without official confirmation there's no way to be sure. Both subtitles follow the "[ominous noun] of [insert villain name here]" formula that is also being used for Marvel's big 2015 team-up, The Avengers: Age of Ultron, and it's feasible that Sony would want to pick a title that links to the comic book movie successes of both The Dark Knight Rises and the current Marvel/Disney line-up.
Speaking of the menacing rise of Electro, the Daily Bugle viral site has dropped a significant plot hint that seems to be connected to the new antagonist's origin. In a news report with Marvel character Joy Mercado's byline, the Bugle reports that Oscorp Industries has received approval for the construction of an "experimental" hydroelectric power plant with a "patented ‘free-flow’ power grid design" that is designed to provide power to New York City for 20 years. The article concludes by nothing that although "fears of an impending city-destroying catastrophe are running high," Oscorp stock has continued to climb.
In the comic books, Max Dillon (Jamie Foxx) received his electricity-based powers when he was working on a power line and caught by a freak lightning strike, but the Amazing Spider-Man 2 teaser trailer that was revealed at Comic-Con this year has shown quite a different birthplace for Electro. As an Oscorp employee, Dillon was seen strapped up to a machine and speaking to a mysterious "Doc" about his newfound powers. A recent promotional still also showed Dillon exploring what could be the interior of the new power plant.
That's a lot of food for thought, so tell us in the comments which if the two subtitles you think would look best on the poster, and share your theories as to how Dillon and the hydroelectric power plant might be connected.
The Amazing Spider-Man 2 will be out in theaters on May 2nd, 2014.