It's telling how a newly-released international trailer for The Amazing Spider-Man 2 leaves out a number of scenes featured in the U.S. trailer; specifically, those which foreshadow how director Marc Webb's sequel will drastically (and in a hurry) expand the Spider-Man cinematic universe.
Instead, the international preview incorporates previously-unseen footage that highlights the second Amazing Spider-Man installment's basic, yet universally-relatable human drama core: the story of Peter Parker (Andrew Garfield), a talented and hard-working high schooler in a complicated, but stable relationship with a woman named Gwen Stacy (Emma Stone), who likewise has a bright future ahead of her. (... Or does she?)
That Pete's non-paying job (we'll call it pro bono work) often involves things like having to catch police cars, battle dangerous thugs, prevent genetically-altered and/or super-powered criminals - engineered by a shadowy corporate empire with ties to his past - from terrorizing New York City - well, that just comes with the superhero genre territory.
Besides that, in Amazing Spider-Man 2, Pete's just an ordinary teen, whose parental figure Aunt May (Sally Field) is somewhat oblivious to the struggles in his life - or whose girlfriend doesn't take crap from him, even when he has to run off to stop an electricity-powered madman (Jamie Foxx).
Of course, there's a good reason why the U.S. trailer for Amazing Spider-Man 2 contains so many hints and clues about plot beats that concern the rebooted Spider-Man movie franchise's overarching mythology and future in general (including what may be a sneak peek at the film's "button scene," a.k.a. mid-credits sequence).
Sony has officially confirmed that two spinoff installments - revolving around the anti-hero/baddie Venom and the supervillain team Sinister Six - are being developed, so the studio needs to start getting U.S. comic book fans and moviegoers (its primary demographic) intrigued by what lies ahead for the series. It's something for fans to get excited about, for sure, but as far as marketing for the second film goes, it's kind of a gimmick.
Meanwhile, the rest of the world is trusted to be interested in seeing the second Amazing Spider-Man installment because it might offer a fulfilling narrative and resonant themes about young adulthood - featured in a screenplay written by Jeff Pinkner (Fringe), Alex Kurtzman and Roberto Orci (Star Trek Into Darkness) - in addition to the stylized comic book action sequences and picturesque 3D camera shots of Spidey flying around the Big Apple. C'est la vie.
The Amazing Spider-Man 2 (The Amazing Spider-Man 2: Rise of Electro outside the U.S.) opens in theaters on May 2nd, 2014.