Two years ago, Sony's method for getting the general public interested in seeing its Spider-Man movie franchise reboot was to unveil some 25 minutes total of the film ahead of time, and the final result was a somewhat-contentious superhero flick that grossed $752 million worldwide. If it ain't broke, don't fix it, as the saying goes, which is why Sony is repeating that blitzkrieg marketing approach for this year's followup, The Amazing Spider-Man 2.
Case in point, there've been multiple trailers, featurettes and TV spots released for the film already, but now we can add three clips from the movie to the stack. Bear in mind, some of this material was previously shown in earlier commercials, while the clips themselves are sequences from the movie that have been cut-up and (in some cases) spliced together with other scenes; there's also a voiceover narration by Spider-Man comic book co-creator Stan Lee, to top it all off.
Having said that, the new footage - including the clips above and the two additional videos below - look pretty good on the whole. It's also worth pointing out that there's some intentional misdirection going on here, which might seem like spoiler territory to those who haven't been keeping up with news concerning the future of the Amazing Spider-Man movie franchise.
MILD SPOILER AHEAD!
To be exact, actor Chris Cooper has made it clear that his version of Norman Osborn will not die (at the least, not permanently die) in Amazing Spider-Man 2, despite what the clip below would have you believe - with Harry Osborn (Dane DeHaan) taking over Oscorp Industries, that is. Rather, Cooper has implied that Norman will instead be pulling the strings behind the main puppet-show in the sequel, before he re-emerges as a more powerful threat in Amazing Spider-Man 3. (Cooper calls TASM2 an "introduction" to the character.)
Beyond that, the campy Stan Lee voiceover actually seems to befit the footage from Amazing Spider-Man 2, given the pulpier tone - like a live-action take on the Ultimate Spider-Man cartoon universe - with fun, if far-fetched action and plot developments wrapped around a grounded emotional core. Fortunately, the film's center doesn't seem to be hollow either, as it appears that the first movie's realistic treatment of Peter Parker (Andrew Garfield) and Gwen Stacy's (Emma Stone) intimate relationship - as well as the characters' psychology in general - will be carried over into the sequel.
Amazing Spider-Man 1 & 2 director Marc Webb will also call the shots on the third installment, with Amazing Spider-Man 2 co-writers Alex Kurtzman, Roberto Orci and Jeff Pinkner (Fringe) handling the script; these folk will also play some role in developing the upcoming Venom and Sinister Six spinoffs. Hence, they have strong motivation to get Amazing Spider-Man 2 "right", before any of that can happen. So far, it looks as though they'll manage the task pretty well.
The Amazing Spider-Man 2 opens in U.S. theaters on May 2nd, 2014.