It's pretty much become commonplace for comic book movies or blockbuster tent-poles to embark on some sort of viral marketing campaign involving multiple trailers, TV spots and featurettes. The Amazing Spider-Man 2 is simply following in its successful predecessor's footsteps.
A few of these featurettes have already given us a preview look at the sequel by showing us some of the sweet flying sequences or a quick glimpse at the Osborne family. Another early video gave us a peak into the romance between Peter Parker (Andrew Garfield) and Gwen Stacy (Emma Stone). We've also seen some images that could be major spoilers for the film's plot. But this latest featurette from Sony Pictures offers a bit of a different take than the usual fare.
Titled "Becoming Peter Parker," the video revisits actor Andrew Garfield's journey to becoming the masked crime fighter. It's always a bit jarring to hear a British actor's natural accent when you've gotten so used to them sounding a certain way, especially in such an iconic role, but it's also adds to the guy's charisma. Behind the scenes, Garfield gets some pretty high praise from co-star Sally Field, producers Matt Tolmach and Avi Arad and the man behind it all, Stan Lee himself.
One notable thing about this video is just how much Garfield genuinely appreciates the opportunity to play Spider-Man. His love for the franchise and for the genre on the whole is completely evident. For 2012's The Amazing Spider-Man and, from what we can tell so far for the sequel, Garfield brings a very different vision of the character than the one that Toby Maguire brought to the big screen. Maguire had the innocence and nobleness going for him - a la the classic Spider-Man comics - but Garfield manages to balance the cocky attitude of a teenage kid with irresistible charm, wit and humor.
What do you think of the 'Becoming Peter Parker' featurette, Screen Rant readers? Are you looking forward to the sequel to The Amazing Spider-Man? Let us know in the comments.
The Amazing Spider-Man 2 opens in U.S. theaters on May 2nd, 2014.
Follow Casey on Twitter @CaseyCip
Source: Sony Pictures
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