It's Always Sunny: The Gang Goes Mobile launched today, offering players the ability to join The Gang and take part in various get rich quick schemes run by Frank and the rest of the crew. It's Always Sunny in Philadelphia is entering season 14 of what used to be a scrappy underdog run, and has remained one of the most popular and biting comedies during its time on air.
It's Always Sunny in Philadelphia follows the adventures of an eclectic group of degenerates referred to as The Gang who own a bar called Paddy's Pub in Philadelphia. They're sponsored by Danny DeVito's Frank Reynolds, a shady entrepreneur who has a penchant for becoming embroiled in increasingly complicated schemes that often require illegal solutions just to get out of, let alone profit from. Joining him are Dennis and Dee, his children, Mac, a fitness junkie, and Charlie, the gang's lovable fool whose hobbies include huffing paint and learning bird law. Their over-the-top adventures feel like a natural fit for video games, but the series hasn't actually released one until now.
It's Always Sunny: The Gang Goes Mobile launched today and will be playable on both iOS and Android mobile devices. The game's premise is fairly simple - players are tasked with joining The Gang's usual debauchery and helping them complete various different "schemes" (in reality, just scams) in order to help Frank get rich. The game eschews It's Always Sunny in Philadelphia's typically grimier aesthetic for a bright and colorful interpretation closer to what the show would look like if it were filmed entirely using Bitmoji interpretations of the cast. It also appears that the game will have the kind of feedback loop consumers are accustomed to with mobile games, allowing them to collect various versions of characters who are different levels of rarity and acquired through chance.
It's a strong hook, but it's not immediately clear what It's Always Sunny: The Gang Goes Mobile does to help separate itself from similar television series-based competitors. At first glance, the game appears to be the kind that won't demand too much of its players' time, which is a selling point for mobile spin-offs. It's Always Sunny in Philadelphia is endearing because of its characters, however, and the trailer only indicates that fans can count on specific catchphrases being incorporated - if there are decent storyline payoffs and written adventures, then It's Always Sunny: The Gang Goes Mobile has a strong chance to succeed.
With season 14 of It's Always Sunny fast approaching, launching a mobile title in the interim could help generate more buzz for a series that has withstood the test of time. With that said, it feels like what East Side Games is delivering is very light fare overall. Hopefully there's more substance to the offering than what consumers have seen in the launch trailers, but either way, fans of It's Always Sunny in Philadelphia will want to check out how well the series leaps into the world of mobile gaming today.