20th Century Fox has announced fan events for the upcoming "Alien Day" 2017 event, about a month before the latest installment in the series, Alien: Covenant, hits theaters. The Alien franchise has so far grossed some $1.2 billion, over the course of several film releases. Its unique mix of horror and science fiction has set the course for Alien: Covenant, arguably the most anticipated entry in the anthology to date.
Excitement for Covenant is only made more impressive when you consider it's been nearly 38 years since the original film chest-bursted its way into (or technically out of) the hearts of filmgoers worldwide. Alien has since had a fan-base, especially within genre circles, but merchandising in the form of books, graphic novels, video-games, and even plush Facehuggers, extended the appeal of our favorite Xenomorphs. Last year, Fox had success with their Alien Day to celebrate the 30th anniversary of Aliens. Now, Fox has unveiled even bigger plans for the return of Alien Day this April 26th.
With a nod to Alien franchise planet LV-426, Earth's 4/26 will mark a 24 hour celebration, building the countdown to Ridley Scott's Alien: Covenant release worldwide in May. Cast members from the newest Alien film will join a number of festivities focused on the fans, including a live streaming event, an interactive trivia game, worldwide screenings, new product launches, special reveals, and more. Alien Day fan activity details are as follows (go to AlienUniverse.com for the full details):
- Livestreaming event from Fox Studios in LA - Interact with the cast via a question and answer session as well as view multiple behind-the-scenes segments highlighting the making of Alien: Covenant.
- Global One-Night Screening Event - Screenings of Ridley Scott’s original 1979 ALIEN starring Sigourney Weaver and his 2012 follow-up PROMETHEUS will be held across the globe on ALIEN DAY. At participating RPX Regal Cinema U.S. theaters and worldwide partners, fans can watch these sci-fi thrillers and be treated with exclusive content from ALIEN: COVENANT and a one-of-a-kind commemorative item.
- The “MU/TH/UR of all ALIEN Trivia Challenges” - Fox will unveil a new quiz every 4 hours and 26 minutes. Fans will answer a series of rapid-fire questions for a chance to win a VIP trip to Ridley Scott’s upcoming Imprint Ceremony at TCL Chinese Theatre in Hollywood and incredible prizes.
- Fan Art Contest - Submit your artwork, which could be transformed into a limited edition t-shirt premium. That shirt will be made available with the purchase of the ALIEN: COVENANT Blu-Ray and 4K Ultra HD, exclusively at Wal-Mart stores and Walmart.com.
In addition to Alien Day events, in which you're encouraged to come up with your own ways to celebrate what you love about the films, there will be more to stay tuned for. In the weeks ahead, and through the theatrical premiere of Covenant, Fox promises product announcements, limited edition releases and exciting unveils. Among the key licensees joining the ALIEN DAY celebration: Dark Horse Comics, Audible, Titan, NECA, Hallmark, PPW Toys, Cool Props, and Funko. You'll find multiple retailers rolling out merchandise, including BoxLunch, FYE/TWE, Books-A-Million, and Spencer's Gifts (showcasing exclusive franchise merchandise).
If you're a hardcore fan of the Alien franchise, and its incarnations on physical home video, you'll need to make room next to your VHS, Laserdiscs, DVDs, and Blu-rays, (both Alien Quadrilogy and Anthology editions of the later) for yet another set. The complete Alien Universe Blu-ray will feature four limited-edition Mondo ALIEN movie poster cards (available exclusively at Wal-Mart and Walmart.com on April 18).
Last, but not least, Fox is partnering with Madame Tussauds to announce on 4/26 a "terrifying arrival" at one of their iconic locations this summer, because apparently wax figures aren't creepy enough. For more information on all Alien Day activities, keep checking AlienUniverse.com. Fans can join in the conversation on Twitter, Facebook and Instagram with the hashtag #AlienDay.
Sources: 20th Century Fox
- Alien: Covenant (2017) release date: May 19, 2017