Alice Through the Looking Glass Daylight Savings TV Spot

When it comes to both accolades and box-office supremacy, Disney has been on something of a hot streak as of late. Whether via animation or live action, The Mouse House has seen huge financial returns both domestically and globally from a host of recent releases. It has also taken home an Oscar for Inside Out and Zootopia is currently sitting atop the box office.

Of course, success isn’t exactly a foreign concept for one of the world’s foremost media conglomerates. Still, Disney’s upcoming film roster is promising more potential hits this year with no less than three animated features, plus several live-action fairy tales – one of which is the sequel to Tim Burton’s Alice in Wonderland, Alice Through The Looking Glass.

We’ve seen a handful of trailers and TV spots for the new Alice film so far, all of which have provided some nice insight into the creative flare and tone of director James Bobin’s (The Muppets) role as Tim Burton’s successor. A new TV spot has arrived just in time for daylight savings time in the US (above) and is once again a bizarre and playful romp through new dimensions of time.

Mad Hatter Alice Through the Looking Glass

The theme of time does seem to play heavily in Alice Through The Looking Glass. The film’s first teaser trailer was also released in conjunction with the changing of clocks in November and since then the trailers and TV spots have done their best to reiterate the role of that theme in the sequel. Sacha Baron Cohen (The Brothers Grimsby) plays the villainous Time, a meddling scoundrel archetype who uses time travel to wreak havoc on Wonderland/Underland, forcing Alice (Mia Wasikowska) -- along with some friends both familiar and new -- to take on the adventure of setting things right once more.

Despite Tim Burton not returning to direct, after having such a financial (but not critical) success with Alice in Wonderland, he is still involved with the project as producer and elements of his creative style can be see everywhere in the sequel’s trailers and TV spots. One apparent difference this time around, however, is that Bobin’s film looks more fast paced and action packed – two traits that could be argued were lacking from Burton’s 2010 effort. If Alice Through The Looking Glass does end up giving audiences more of a rollercoaster ride at theaters, there’s every reason to believe the film could best Burton’s film both financially and critically.

Alice Through The Looking Glass also has the rather sorrowful honor of being the late Alan Rickman’s final cinematic performance. Rickman plays the Blue Butterfly, joining a cast of additional talent, such as Johnny Depp (The Mad Hatter), Anne Hathaway (The White Queen), Michael Sheen (The White Rabbit), as well as Rhys Ifans (The Amazing Spider-Man) as The Mad Hatter’s father, Zanik Hightopp. It’s still far too early to know for certain how this sequel will fare, but if Disney’s recent string of hits is anything to go by, Alice Through The Looking Glass could indeed be worth audiences' valuable time.

Alice Through The Looking Glass arrives in US theaters on May 27, 2016.

Source: Disney

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