Marvel and ABC are venturing into new territory when Agents of S.H.I.E.L.D. returns for its fourth season. After fighting Hydra and Inhumans, a new enhanced person is roaming the streets of Los Angeles, California and is leaving a burning trail. Ghost Rider is set to make his Marvel Cinematic Universe debut in the S.H.I.E.L.D. season 4 premiere, but will do so as the Robbie Reyes version of the character. Reyes may initially be an adversary to S.H.I.E.L.D., but is hard to imagine he will not become more of a friend, sooner rather than later.
Daisy is currently on the run on S.H.I.E.L.D. and appears to cross paths with Robbie early on in season 4; as such, Marvel has begun to promote Ghost Rider's appearance on the show ahead of season 4's debut. A first look at Gabriel Luna in costume as Robbie Reyes has been unveiled, and now there's also a found-footage style teaser available, further building up the legend of the Ghost Rider in the MCU.
The first teaser for S.H.I.E.L.D. season 4 is now online (see above), though it is possible that this piece of footage was shot solely for marketing purposes and won't appear in the actual show. In the teaser, Ghost Rider's car can be seen (captured by way of a cellphone camera) through the flames as it drives off into the night - with seemingly numerous eye witnesses to whatever he just did. While there is no appearance of the flaming skull here, the video only continues to build anticipation for the full reveal of the Rider.
The found-footage approach to the teaser is a unique way of hyping the arrival of the character. It should not come as a surprise that Marvel and ABC are hiding the reveal of Ghost Rider, but simple teases like this are a perfect way to get people interested in seeing the eventual reveal themselves. Hopefully there will be similar footage to this shown on Agents of S.H.I.E.L.D. that help bring him to the attention of Daisy or S.H.I.E.L.D.
Agents of S.H.I.E.L.D. is moving to a new time slot to allow for some more mature material and darker storytelling, which should help in portraying Ghost Rider correctly. Nevertheless, questions still remain as to how well the show can make this character work on a TV budget. Last season alone, Hive was a big part of the back half of the story, but there was only a single scene used to show his true form. Hopefully that is not the case with Ghost Rider and viewers will get to see much more of his recognizable look than not.
Agents of S.H.I.E.L.D. season 4 premieres Tuesday, September 20 @10pm on ABC.
Source: Marvel/ABC [via Television Promos]