Paramount has released a Super Bowl 52 trailer for A Quiet Place. As always, the NFL's biggest game of the season is primed placement for a variety of new footage from upcoming movies. Some major blockbusters (Avengers: Infinity War, Jurassic World: Fallen Kingdom, and Mission: Impossible - Fallout) will be featured heavily, but some smaller movies will also get a chance to shine. Among the latter is Paramount's horror/thriller A Quiet Place, directed by and starring John Krasinski.
The movie marks Krasinski's third feature length directorial effort (after Brief Interviews with Hideous Men and The Hollars) and first time directing while starring alongside his real-life wife, Emily Blunt. The movie follows their characters' family in a world where deadly creatures are hunting anything that makes a noise. The first trailer conveyed the silence and terror that can come with the film's setting, and now the time has come to see more.
Paramount debuted new footage for A Quiet Place during the Super Bowl today, which is featured at the top of this post. Along with the new TV spot, they also released a poster and small featurette focused on Krasinski explaining the new movie. Check them out, below.
This is far from the biggest movie to get coverage during the Super Bowl, but these new pieces of marketing do continue a solid campaign so far for A Quiet Place. In fact, this may be the movie that mosts needs the public eye. The big blockbusters that already have seen trailers debut have a guaranteed audience. A Quiet Place is a much smaller movie that will have a harder time becoming a box office hit. But, that should be much more plausible to do now that the spot has aired.
As far as the film's box office performance is concerned, it has a decent placement for its opening weekend. Krasinski's A Quiet Place is scheduled to open against the John Cena led R-rated comedy Blockers. Both films could have wide appeal, but also are going for very different audiences thanks to the genres. It will follow a March that is packed with bigger movies, so that could hurt the movie. The movie doesn't have a reported budget yet so there's no telling how big the film needs to be to be successful. However, it shouldn't be too pricey, so if A Quiet Place receives good reviews, those could go a long way in helping it become a hit.
Source: Paramount Pictures