Yara Zaya of 90 Day Fiancé announced some exciting personal news on Saturday. The 25-year-old launched her online clothing shop aptly named Yarazaya Shop. The beauty guru decided to foray into fashion after fans fell for her style on the hit TLC show. However, the exciting announcement was quickly followed with skepticism as some fans examined Yara's website.

Yara has established herself as a glamorous figure on 90 Day Fiancé. She has been openly critical of her fiancé and rumored husband Jovi Dufren's New Orleans apartment and lifestyle. The Ukrainian enjoys the finer things in life when it comes to everything, from makeup to clothing to apartment decor. The couple recently experienced a shock when Yara discovered she was pregnant. However, fans have speculated for months that the turbulent couple shares a baby daughter. Motherhood has not curbed Yara's style, as she has regularly been sharing her fashion and beauty finds with her followers. This journey led to her opening her online store, though reviews of the boutique have been mixed.

Related: 90 Day Fiancé: Jovi Dufren Admits That He Enjoys Making Yara Zaya Mad

A Reddit user shared Yara's exciting news online. Though the user appeared happy about the announcement, the comment section was quickly filled with skepticism. Users were quick to find parallels between Yara's new shop and franchise stars Darcey and Stacey Silva's boutique, House of Eleven. "I read on her IG that she is going to include a handwritten note in her packages - couldn’t help but think that Darcey should include a tissue with her own tears in her packages from HOE," one user commented. Other commenters quickly connected the two shops as similar, as they both include someone picking out other brands to sell. "The handwritten note will say 'Jovi's a b*tch,'" one user joked in reference to Yara's infamous engagement party scene with Jovi.

Yara Zaya and Jovi Dufren In 90 Day Fiance 9

Other fans felt Yara's new shop would simply sell cheap items at a significantly marked up price. "It’s most likely overpriced items from AliExpress being resold," one user commented. "This is nothing new, most Bravo and MTV people are already doing the same." Others quickly agreed with the claim. "It’s likely buying wholesale from Asian suppliers and reselling individually at an overpriced rate. This is like a really popular Instagram hustle these days," one commenter noted. However, others defended the decision by saying that is the way most retail fashion works in their opinions.

Though things have not been easy with Yara and Jovi on the show, fans believe the two have been married since February 2020. While many viewers have turned on Jovi due to his immaturity and drinking tendencies, a significant number of people have also turned on his parents and friends. Viewers were not a fan of the way they treated Yara, or the fact that his parents said she just wanted to make her way to the US before being shocked by her wanting to potentially move with Jovi. While Jovi draws mixed results, Yara has cemented her place as a 90 Day Fiancé fan-favorite personality.

Next: 90 Day Fiancé: Yara Praised For Standing Up To Jovi’s Stereotyping Mom

90 Day Fiancé airs Sundays at 8 PM ET on TLC.

Source: Reddit