Andrew Kenton may have started out on 90 Day Fiancé season 8 as a lovable nerd, but after watching the way he treated his French fiancé Amira Lollysa, fans have labeled the daycare co-owner a villain. While some might shy away from such an image, Andrew is actively leaning into it. The once “Kind Dragon” has officially rebranded himself “D-Bag Drew,” and seems to be gleefully embracing the role of “most hated cast member.”

Andrew’s relationship with Amira imploded in a recent episode, and after seeing his disturbing and abusive texts to her, any fans who were on the fence about him were thoroughly turned off. Viewers now see him as manipulative and criticize the way he gaslit Amira throughout their relationship. Andrew once portrayed himself as a gentle and thoughtful intellectual, but now he’s happy to be the reality star that fans love to hate.

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When fans discovered Andrew’s personal website, they found it to be obliviously self-important and roasted him for the questionable claims he made about himself. But now, his website is sporting a new look. Gone is his “About” section, where he claims to have earned four degrees and runs a “thriving” business empire. Andrew has now given himself the nickname “D-Bag Drew” and has teased upcoming merchandise celebrating his new reputation as “the most hated cast member of 90-Day Fiance Season 8.”

Andrew Kenton Throwback Feminist Poet In 90 Day Fiance 2

Fans of the show were quick to criticize Andrew for his rebranding, saying he’s trying to profit off his abusive and manipulative behavior. “I sure hope everyone has enough sense not to purchase anything from this abusive a******,” one fan said about the upcoming merchandise. It’s one thing to use reality TV fame to your financial benefit. But in this case, Andrew is profiting off some very problematic behavior. It’s concerning that he’s leaning into his villain role so hard, because it means he has learned nothing from watching himself on the show.

Many 90 Day Fiancé stars have leveraged their reality TV fame of financial gain, but is being the most hated cast member really something to celebrate? If Andrew is playfully going along with fan criticism, then he’s indicating he sees nothing wrong with what he did to Amira. Andrew's rebranding isn’t likely to win him any new fans, and it remains to be seen if anyone will actually want to buy his merchandise. Andrew’s new D-Bag Drew moniker is a bold move, but whether it’s smart is another matter.

Next: 90 Day Fiancé: Amira Hints Andrew ‘Did Not Know How To Love’

Source: AndrewKenton.com, Reddit