Ahead of the film’s February 2016 theatrical release, writer-director Ben Stiller’s Zoolander 2, the forthcoming studio comedy followup to his original satirical send-up of the real-life world of fashion and modeling from 2001, has already seen the release of several tongue-in-cheek advertisements that have served to poke fun at the film’s previously established eponymous male model. And following the release of the first feature length trailer for the sequel, it would appear as though fans of the first Zoolander are eager to see more of this comedy followup.

Thus far, distributor Paramount Pictures has featured the film’s fictional male models, Derek Zoolander (Stiller) and Hansel McDonald (Owen Wilson), posing with one enigmatic perfume in various pieces of promotional material, with the scent in question appropriately labeled No. 2. Up until now said gag has been subtly featured solely to promote the film’s status as sequel – though the satirical bent of its visual message can now be seen put to fuller effect in the latest promo and batch of posters.

In the clip featured above, Stiller hams it up for the camera while attempting to sell the featured fragrance that is No. 2, all while basking in the surreal absurdity of your average cologne commercial or advertisement. Standing in the face of outright incredulity at the preposterous task and slogan with which he has been assigned the role of spokesman, Derek Zoolander can be seen in the latest promotional footage for Zoolander 2 laying it on pretty thickly while the byline, “Nothing attracts like the scent of No. 2,” can be heard in stark relief to the morbid stupidity otherwise on comic display.

You can also check out the latest batch of Zoolander 2 posters, below:

Zoolander 2  Zoolander 2 Promo & Posters: The Scent of No. 2


Zoolander 2 1  Zoolander 2 Promo & Posters: The Scent of No. 2


Zoolander 2 2 Zoolander 2 Promo & Posters: The Scent of No. 2


Zoolander 2 3 Zoolander 2 Promo & Posters: The Scent of No. 2


Zoolander 2 4 Zoolander 2 Promo & Posters: The Scent of No. 2


In addition, Vogue has now unveiled a Zoolander 2-themed cover for its latest magazine issue, which you have a look at below:

zoolander 2 vogue magazine Zoolander 2 Promo & Posters: The Scent of No. 2


There remains little more to go on regarding the overall narrative content or contextual quality of Zoolander 2 in general, though this latest bit of advertising is just as funny and off the cuff as everything that has come before – suggesting that the film will be very much of the same spirit as fans have come to expect from the property. Furthermore, Stiller is obviously having a good time revisiting an old character, and presumably his apparent dedication to the role will result in a long-awaited sequel that will hold up to viewers’ nostalgia-ridden expectations.

If what we’ve seen so far of the new film proves to be consistent with the finished production, then Zoolander 2 should provide fans of the studio comedy franchise with plenty of new material to quote ad nausea like they have done with certain key scenes and sequences from the original film. For better or for worse, Derek Zoolander is definitely back and has so far proven to undeniably alluring and attractive to this still entranced by his signature Blue Steel look.

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Zoolander 2 will see theatrical release on February 12th, 2016.

Source: Paramount Pictures, Vogue