What the heck would we do if we didn’t have TiVo or DVR’s. Half the shows that we watch that get canceled would never be watched by anyone. Then they’d be canceled… Ah… hmm.
TiVo just got a bit more addictive, or enticing, if you will.
YouTube and TiVo have come together in a joint venture so now you can actually peruse YouTube on your broadband TiVo sets and you won’t even have to get up from the couch anymore… uh ho. And this is TiVo’s first streaming video provider partnership. For the moment though, this will only account for 1/5th of the nearly 4 million TiVo subscribers.
TiVo has deals with 60 other internet sites that provide content to TiVo. These deals account for 27 million downloads through the service. According to Nielsen / NetRatings, (Yea, Nielsen again) on a monthly basis, YouTube is watched by 68 million people, who stream an amazing 3.8 billion videos. That averages out to around ~55.9 videos viewed per person, per month.
To date, the movie rental gadget Amazon Unbox has been the most popular gadget on TiVo. I’m expecting the YouTube feature will be a pretty addictive option and probably overtake that toy, but it depends on the people. Face it, there’s some OK stuff and there some ridiculously good things out there too. For me I can log in and dig up stuff NASCAR stuff on Dale Earnhardt Jr., or Sr.. Or I can dig up some past PBA tournaments and watch those. In other words, YouTube can be a quick visit, or a real time sink. I put my own time sink out there of my dog chasing roller coasters. ( Entertaining to me, but to most, who cares.)
It seems a pretty brave move on TiVo to partner up with Google’s video arm of the web, YouTube, as they’re always finding themselves under the legal gun as over-zealous members tend to post material that isn’t theirs, and the search engine monster Google finds themselves constantly in “conversation” with lawyers about the rights of some of the posted videos.
But as Google puts it, TiVo is only a window for the videos the users post.
Believe it or not, I see something good in this new partnership for us, the fans of the science fiction genre.
This could actually be a good thing. Traditionally, Google has not been able to make any profit off of YouTube. If through this venture, YouTube (Google) and TiVo figure out how to create profits from this partnership, this could launch a new era that creates profits for the marketing forces behind networks via online video. In other words, television shows like Journeyman or Jericho would have more of an impact with the marketers and become the properly recognized successes that they are.
Its an odd recognition of something I detest, yet quietly, I root for. My head hurts.
Have some history and Statistics:
In 1993, there were approximately 100 websites in the gigantic web called the internet. Wow, imagine the potential!
Larry Page and Sergey Brin came together and created a web page ranking system that tracked adjoining links, creating a kind of family tree map of the websites on the internet. This process was hosted on a piece of equipment called BackRub. By late 1997 Page and Brin obtained the funding necessary to move their project from the Stanford campus and into a friend’s garage.
That garage has expanded out into several server farms that run stripped down, low-cost linux machines. I’ve personally seen one of these farms and they are eerie quiet. They’ve pulled all the fans, and taken the cases off the machines and run them “open-face” to take advantage of the buildings A/C systems. Estimates say they run approximately 450,000 servers around the world. Geo-location helps them serve the world more efficiently.
The core of the page ranking system from 1993 is still an integral part of the Google search engine today. Combined with their marketing / advertising schemes, they make an estimated $10 billion annually.
Believe it or not, YouTube isn’t that old. It was started in February of 2005. Though Google claims that the service is not profitable because it’s hard to nail down a marketing niche, there are intangibles related to this service. And they better be pretty big intangibles. It’s estimated that the costs of providing the stored video’s is~ $1 million a day and that 10 hours worth of videos are uploaded every minute!
Sources: HollywoodReporter.com, Telegraph.co.uk, Techland.blogs, nsf.gov, baselinemag.com