Director Rob Cohen Is Back Directing xXx 3D!

Published 4 years ago by , Updated August 14th, 2013 at 3:57 am,

Rob Cohen must really like flip-flops because he seems to flip and flop in and out of love with the xXx action franchise. He directed the first installment way back in 2002, only to drop out of the sequel when Vin Diesel also bailed. Then he signed back on to direct xXx: The Return of Xander Cage (when Diesel had a change of heart and decided to return to the franchise), only to leave again when the film stalled in production.

Guess what? Cohen is back directing the film – which has now moved from the Sony lot to Paramount Pictures.

Oh – and it’s also going to be in 3D!

The behind the scenes story of the xXx franchise is quite a complicated one.

Joe Roth produced the first two films through his now defunct Revolution studios, and the films were distributed by Columbia (Sony) where Roth’s company had set up shop. However, after a few unsuccessful films the company folded, but the rights to xXx still remained with Roth, who licensed the rights for a third film to Columbia – even though the second film underperformed at the box office (and killed off Diesel’s character, Xander Cage).

After Diesel’s career-comeback with Fast & Furious, it looked xXx 3 might be a sure thing. Cohen had also just come off the $400 million-grossing Mummy: Tomb of the Dragon Emperor, despite his previous film being the mega-bomb Stealth. The duo wanted to take another crack at the xXx franchise and Sony appeared all too eager to stump up the cash.

The proposed plot for the film is as follows (via Deadline):

“Xander Cage (Diesel) is left for dead, but returns to execute a very difficult assignment that only he can pull off. Samuel L. Jackson will reprise his role as Agent Augustus Gibbons, Xander’s handler. Most of the action takes place in Europe.”

xxx vin diesel2 Director Rob Cohen Is Back Directing xXx 3D!

xXx 3 was written by Michael Ferris and John Brancato then stalled in production at Sony, for reasons believed to be of the financial persuasion. Cohen bailed to direct Medieval and xXx 3 got a new director. However, Roth felt that the film wouldn’t see the light of a projector under the  Sony banner, so he took the project to Paramount, whose vice chairman, Rob Moore, worked on the first xXx.

Cohen said:

“I left the project because I had a very strong instinct it would never get made at Sony, that it wasn’t picking up the critical mass and traction that a movie needs. I got along very well with everybody there, from top to bottom, but in these recession times, you make your picks carefully and it always comes down to judgment calls based on taste and the objectives you’re trying to meet for the studio. For whatever reason, Paramount sees the future of this, and we’re in a very positive place at a new home where there is genuine enthusiasm.”

However, the path to cinematic excellence (or at the very least mediocrity) never runs smooth and Cohen’s new project, Medieval, also fell on some dark times. The Alex Litvak and Michael Finch-penned script hit logistical problems when it was decided that the film would shoot in Dubrovnik this spring in order to save a lot of money on set construction. The problem was that Dubrovnik in spring is an incredibly popular tourist location, and when it came down to closing the town off for Hollywood, or having tourists roam around, the local economy decided on the tourists, leaving Medieval up in the air. At the very least, the film reportedly  now has McG attached as the director .

Cohen appears to be quite taken with 3D after shooting a new Coke advert in the medium, and he decided that he wanted take to xXx the next level – wait the franchise has already been there (see xXx 2), how about taking it to the next dimension?

Cohen said:

“I feel what we did in the beginning of the decade was bring a different attitude to the action movie and a different kind of hero. With the new 3D instrument and the techniques I can apply, we can create a different kind of cutting-edge experience in 3D by shooting it that way from the beginning the way James Cameron did Avatar. This won’t be fantasy characters; it takes place on Earth in real time. That’s a new dimension to be explored, and I’m excited.”

So, Vin Diesel’s chrome-dome in 3D! Extreme sports and explosions coming “at-cha!” Hot Honeyz reachin’ off the screen?

I mean, there’s got to be something for everyone right there!

xXx: The Return of Xander Cage is expected to open late in 2011 or early 2012 – if Rob Cohen stays onboard as the director!

More when we get it.

Source: Deadline

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TAGS: XXX: The Return of Xander Cage

9 Comments

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  1. Epic fail…how do you go from Vin to Ice cube and then back to Vin??? And 3D???? are they on crack…it worked for avatar because it was a friggin CGI movie lol. Doesnt mean it will work for any other movie.

  2. These guys are really pushing this 3D thing. It aint gonna work. Now I'm hearing Nolan wants to do Batman 3 in 3D. This is getting out of hand….

  3. The only way to stop this 3D crap is to not pay for the tickets. And everyone has to get on board or it won't work. My son wants to see Clash of the Titans in 3D but I told him the buzz is that the 3D is garbage; he will have to see it alone while I watch it in 2D.

  4. Epic fail indeed. Rob Cohen's name is synonmous with crap. I know Hollywood doesn't want to believe that especially if he's last name is Cohen.

  5. I just got back from Clash of the Titans in 3D…everyone of my crew agreed…Epic crap. Its like they crapped all over the original film…which is so much better. Sam worthington and the rest of the cast were the only decent thing about this movie.

  6. One word to sum up my thoughts about XXX in 3D … NO!

    It was bad enough that I suffered through Avatar, and my eyes are twitching and my head is aching in rebellion over another 3D movie. After that terrible experience, I much prefer my movies in 2D, thank you. Hollywood's determination to transform every movie into 3D is getting ridiculous.

  7. And yet 3-D is a process they're betting the farm on, so to speak. Would you risk your financial future like that? With home theaters growing in popularity and ever more affordable, coupled with more convenient content delivery is it any wonder? How fast the net is able to develop and handle the load will determine the outcome of several business models including the DVD movie distribution system. The shear weight and variety of this voluminous flow of content available on DVD that makes a story worth 50 cents and a DVD worth $2.50 doesn't seem sustainable. With a tiger like that by the tale to let go is to choose to be eaten alive! Something has to change because carrying a cat around by the tail is also a lesson learned like none other…

    • The only reason they are going 3D is not for the viewing pleasure of the general public, it is to ensure people actually see movies in theatres and not pirated copies or online streams… What they need to do is stop overcharging for 3D tickets…

  8. If Nolan says he wants to do 3D for Batman you can bet it will be right way, it will be JC-3D as in James Cameron 3D like in AVATAR and not this crap we've seen in things like TITANS 3d.

    If a director uses JC-3D then the movie should benefit from the upgrade. But if the opt for 3-D then we can expect junk. One is done for the benefit of the experience while the other is done for the benefit of the financial bottom line.

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