As gaming technology develops, players everywhere must face one eternal conundrum: Xbox or Playstation? The consoles first really began duking it out with the debuts of their sixth generation consoles, the Xbox and Playstation 2, way back at the start of the new millenium. Since, we’ve seen the Xbox 360 and PS3 go head to head, as well as the Xbox One and PS4. The latter debate even spawned an episode of The Big Bang Theory in which Sheldon must agonize over which console to choose. Gamers are about to face yet another dilemma as Microsoft and Sony gear up to release their latest consoles: the PS4 Pro and the Xbox One S.

Of course, nobody is quite so invested in these questions as the console-creating companies themselves. Microsoft has now fanned the flames of competition further by releasing a TV spot that features the newest Xbox’s remarkable ulta-HD capabilities. Check it out, above.

The spot brags that the Xbox One S is “the only console with 4K ultra HD Blu-ray, 4K video streaming, and high dynamic range gaming,” and finishes by calling it “the ultimate games and 4K entertainment system.” For those of us who don’t speak tech, 4K ultra HD provides at least twice the amount of pixels as the highest previous HD setting, 1080p. That means that picture is clearer and more realistic than ever before. Consumers value this feature, since, according to a Business Insider article, we are purchasing 4K TVs at such a high rate that half of American households should have one by 2025. High dynamic range gaming, or HDR capabilities give gamers access to more vibrant graphics than ever before.

PS4 Pro with DualShock controller Xbox One S Commercial Brags About UHD Support Over PS4 Pro

The goal of modern console development is immersion, as systems continue their efforts to improve graphics and strive to catch up to virtual reality technology. This leads developers to roll out sharper, more vibrant gameplay and streaming experiences, which has led us to technology like HDR and 4K UHD. Though the Xbox One S is currently the only console to feature all the above listed capabilities, its reign may soon be upset by the PS4 Pro, which also supports HDR and 4K video streaming from Netflix and Youtube. However, unlike the Xbox One S, the PS4 Pro does not come equipped with a 4K Blu-ray player.

In the end, these features may not really matter to die-hard devotees of either console, but it’s always good to know the differences between the two as their technological competition heats up. Let us know which console you plan on buying this fall — or if you think upgrading isn’t worth it at all.

NEXT: Xbox One S Editions, Specs, Pricing & Console

The Xbox One S is currently on sale. The PS4 Pro is set for a November 10th, 2016 release (you can read more about the PS4 Pro HERE).

Source: Microsoft [via GameSpot]

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