Microsoft Is Bringing Live TV To Xbox 360 Owners

Published 4 years ago by , Updated June 6th, 2011 at 6:22 pm,

xbox live tv Microsoft Is Bringing Live TV To Xbox 360 Owners

Announced just moments ago during the Xbox 360 E3 press conference, Microsoft is set to bring live television to millions of Xbox 360 owners around the world.

While the details are scarce, and the overall price-point and actual series availability has yet to be announced, Microsoft has revealed that ABC’s Castle will be amongst the shows available when the service eventually launches.

Proving that they’re attempting to establish a broadcasting medium that has long been hoped for, Microsoft is foregoing any typical broadcast provider and instead is working directly with the content providers to make their shows available during live broadcast.

With the announcement that Xbox 360 around the world will have certain series available to them (according to regional availability), this is the first sign that the landscape is changing – and hopefully Internet television availability will be as widely available in America (and other parts of the world) as it currently is in the UK.

Considering this service will require a large amount of financial investment from Microsoft, one should expect that this new live television service will not be included in the familiar Xbox Live Gold package. Of course, until more information is released, this is pure speculation.

Even though watching live television on your Xbox 360 is nowhere near the same as being able to watch it on your computer, it does prove that certain content providers are open to the medium of online broadcasting. Hopefully this is something that will not only continue, but also evolve.

Until all of the final details are released, it’s hard to say whether or not Microsoft’s new television series on the Xbox 360 will be everything we hope it to be – but at least we can all agree that this a step in the right direction.

With the online presence of entertainment quickly growing into something content providers must now focus on, it’ll be interesting to see how this conceptual broadcast medium will impact not only the way that audiences view their favorite program, but also the way that content providers allow their shows to be viewed.


E3 2011 Coverage Game Rant Microsoft Is Bringing Live TV To Xbox 360 Owners

As E3 is still underway, expect to hear more about Microsoft’s new service in the coming days – and be sure to get all of the latest and greatest E3 Coverage over at Game Rant.

Follow Anthony on Twitter @anthonyocasio

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  1. As long as its similar to Hulu (I use Hulu on the PS3 currently for $5 bucks a month) I think this will go over well. Lets remember why we hate watching TV the way it is now. Commercials. Too many commercials and the majority of them suck. If this is to push a new way of watching 15 commercials during one show I’ll just stick to my current methods.

  2. I had no idea there was a Game Rant, as well, heh.

  3. Nice!!

  4. Unsure about this personally. Xbox is on long enough in my house and still think sometimes we over-do it. Xbox equipment can burn out with regular play, now you want us to leave it on longer? Logged into Xbox Live for all of our viewing tracking? Not saying it will be bad…just unsure…nuff said.

  5. They say an expert salesman can sell you something you already have or dont need. Tv on XBox.

    “and instead is working directly with the content providers to make their shows available during live broadcast” Does this mean shows will only be streaming as they are playing on TV? Im assuming most people with XBox’s have theirs conected thru their TV. Why pay extra when you can just change the channel?

  6. I think this is a GREAT idea!! I, for one am tired of paying an increasing cable bill every month only to receive sub par service(more than a quarter of the HD channels flick or don”t work at all)and excuses from the cable company as to why it is happening. I’ve been looking for just the excuse to drop cable all together, this just might be it.

  7. I’m really interested in this and I can’t wait to hear more details.