‘X-Men: Days of Future Past’ Gets Three New Featurettes

Published 7 months ago by

With the release of X-Men: Days of Future Past right around the corner, Twentieth Century Fox has stepped things up with the third trailer, which is also arguably the best trailer so far. The film is an “inbetweequel” connecting the first three X-Men movies to X-Men: First Class, as Kitty Pryde sends Wolverine’s mind back into his 1970s body to warn young Magneto and Xavier about a future in which anti-mutant hysteria leads to widespread devastation.

The X-Men: Days of Future Past marketing campaign has already included some rather odd partners. Probably the best example of this so far is the Carl’s Jr. commercials that featured¬†an advert in which Quicksilver eats an X-tra bacon, egg and cheese biscuit at super-speed, and another in which Mystique (not played by Jennifer Lawrence) has to transform into a man in order to eat the X-tra Bacon Thickburger because her frail, womanly body cannot handle all the bacon.

Antivirus software company Norton has previously got in on the superhero game (see: them sponsoring a featurette for Captain America: The First Avenger), and now Norton is back with three new featurettes for X-Men: Days of Future Past, which include interviews with the cast and clips from the movie.

What’s interesting about these featurettes is that at times it’s difficult to tell whose side Norton is on – theoretically speaking. On the one hand they attempt to tie Norton AntiVirus and the movie together with taglines like “Take control of your future” (i.e. make it a future in which your hard drive has not been erased by a virus) and “The time for action is now” (because the viruses won’t wait until tomorrow). On the other hand, they could also be interpreted as supporting Trask and his Sentinels, who are dedicated to cleansing society of the bugs in its system.

The metaphor starts to get a little bit stretched at that point. As awkward as these commercial tie-ins have occasionally been, it would be interesting to see what other products could be moulded to fit the X-Men: Days of Future Past narrative. Toilet bleach? Fabric softener? There are probably ways to make it work.

__________________________________________________

X-Men: Days of Future Past is out in theaters on May 23, 2014.

Get our free email alerts on the topics and author of this article:
TAGS: x-men days of future past

14 Comments

Post a Comment

GravatarWant to change your avatar?
Go to Gravatar.com and upload your own (we'll wait)!

 Rules: No profanity or personal attacks.
 Use a valid email address or risk being banned from commenting.


If your comment doesn't show up immediately, it may have been flagged for moderation. Please try refreshing the page first, then drop us a note and we'll retrieve it.

  1. Sooooo not only will I have safe browsing but it will protect me from the sentinels?

  2. should have aimed for the look and the feel of Saving private ryan opressive war/terminator 2 landscape/elysium and district 9 right blend of cgi and real props for the destruction of the city scenes in the future, but instead we get a mix between the matrix(which is fine) and mortal kombat 2(the random rainbow colors and Styrofoam looking rocks) set pieces.

  3. Wow, that last marketing featurette was actually really cool!! It brings up the point that we’re going to see both Xaviers meet the first time in this movie. I think they could do some amazing things commercial wise if they would tie X-Men into digital cameras, cars, and Direct TV. I would do some if I were them…tying X-Men to Duracell would make perfect sense.

  4. Can Kitty Pryde actually do that?

    • no
      I think it was Rachel grey that did it in comics

    • Without using to much new characters you can put some stuff to work. Purely theoretically her ability should allow her to timetravel and many more things. I guess she could do it under special circumstances like some machine that gives more control to her powers or Xavier maybe. And they send Logan because he had the highest chancest to survive the process AND be there in the past.
      The real reason was ofcourse because they wanted to give some showings to characters we already know.

      • Are we going to just see the old cast (Ellen Page, Halle Berry, etc) for like, 5 minutes and then it all be in the past? Or should we be expecting it to jump back and forth to show the whole cast pretty equally?

        So excited for this!

  5. Anyone else see the news report that Bryan Singer has just been sued for sexual abuse??

    • Yeah, looks complicated. It may be a shake down or it may be legit. Singer is counter-suing. But, the guy has an attorney whose last case was a $100 million settlement from the Catholic Church. It could get ugly.

    • Yeah dude. The victim alleged he was sexually abused by Singer when he was 15 to 17 years old at various parties.
      This is serious dude. Not trolling.

      It’s all over the web. Just Google it

      • My bet is he’s trolling for fame, yet no matter what Singer needs to hire a good defense lawyer. He may not have even known this kid, but if he looks at all similar to someone who did abuse him or even knew about this at all it will look real bad.

        My bet is on the latter and it’s a shakedown of some sort and I wouldn’t put it past the big studios being behind it because they don’t like his message in X-Men…which is tolerance for diversity. In any case he better sue back and put up a firm defense!

        • I don’t think he is trolling for fame. As for money the suit is for $300,000 which does not scream money grab given what Singer is worth. This may go to trial or it may get settled out of court. Who knows if it is true. If it is true that Singer had ex with a 15 year old in California and that he supplied drugs to that teenager, then there may be an even bigger story. The accuser says that he went to the LA police and filed a report. Again, who knows at this point. My guess is that in a month or so it will become clear if this is a bs lawsuit or legit. If it is legit then Singer is done making big movies.

          • The timing can’t be coincidence can it? It’s a month away before the premier of X: DOFP

            This could seriously hurt the movie’s box office chances. I wonder how FOX or Marvel Studio will react to this?

            • Yeah, the timing of it makes it obvious to most people that it’s not a true lawsuit. Putting it around the debut of X-Men!? It looks just really fishy, like major studios such as Warner Brothers trying to deep six X-Men’s chances at the box office so they can own the cinema screens this summer…

              I wouldn’t be surprised if that’s part of it. Like you point out, very fishy.