When X-Men: Apocalypse came out earlier this summer, many fans and critics were satisfied with, if not blown away by, the latest addition to the 20th Century Fox franchise. The film, which followed X-Men: Days of Future Past and is set in the ’80s, brought back the main cast from X-Men: First Class and introduced a number of fresh faces. Fans of the comics were thrilled to see the younger incarnations of some of the most classic X-Men characters again, including Game of Thrones‘s Sophie Turner as Jean Grey and Tye Sheridan as Scott Summers.

Promotional materials for Apocalypse capitalized on this nostalgic excitement, with 20th Century Fox releasing retro video games and a number of spots that promoted Xavier’s School for Gifted Youngsters, the fictional school that Professor X founds in order to educate young mutants about their powers. Most fans thought they could not see one of those “ads” for the School until they bought the DVD this October — that is, until the ad was released online earlier. You can check out the film’s “Exclusive DVD Retro Promo,” above.

The “advert” takes viewers through a virtual “tour” of the Xavier campus, offering prospective students some of the school’s features, rules, and tips. (“Try to keep it down when you’re hanging outside of Professor X’s office. Remember, he can hear your thoughts.”) The ad uses footage from X-Men: Apocalypse to spotlight Cyclops, Jean Grey, and Jubilee – humorously addressing Quicksilver’s epic “extraction” scene, at the same time. All in all, watching the fake ad is much like watching a cheesy old summer camp promo, in the best way. This promo uses the film’s playful ’80s setting to remind viewers just how charming these characters can be, much like the first act of the ’60s-centric X-Men: First Class.

xavier school gifted X Men: Apocalypse Retro Promo Video Tours Xaviers Campus


It’s cool to see more of our favorite youngsters in this DVD exclusive, especially after learning so recently about a deleted scene that showed us Jean Grey, Cyclops, Jubilee, and Nightcrawler out at the mall. It also helps that this promo looks exactly like the kind of schmaltz that the sentimental Charles Xavier would produce in an attempt to understand modern youth. All in all, it’s a cute little extra that reminds some fans why they enjoyed the film in the first place.

At the same time, though, this does leave us hoping for some meatier featurettes. Since we’ve already seen lots of promotional material for Xavier’s fictional school, it would be nice to learn more about the making of the actual movie, especially given how staggering some of the effects were. At this point, film nerds are probably less interested in watching restructured clips from Apocalypse and more interested in learning how they got the camera to go 90 mph during the Quicksilver sequence without breaking something. While Easter eggs like this are absolutely enjoyable, they do make us want extras that are a little more, well, extra.

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X-Men: Apocalypse is now available on Digital HD and debuts on Blu-ray, 4K Ultra HD & DVD on Oct. 4, 2016.

Wolverine 3 opens in U.S. theaters on March 3, 2017, followed by unannounced X-Men films on October 6, 2017March 2, 2018, and June 29, 2018Deadpool 2GambitNew Mutants and X-Force are currently in development.

Source: 20th Century Fox