The Age of Apocalypse is approaching, with X-Men: Apocalypse set to hit theaters in May. As comic book movie fans converge on the Internet to debate whether Batman V Superman: Dawn of Justice is bad or merely OK, the time has come for the X-Men franchise to ramp up its own marketing push.
With the second trailer for X-Men: Apocalypse having dropped last week and sparking plenty of discussions, Fox now has to keep the momentum going by showing audiences just enough to keep their interest in the movie going but not too much to spoil it. One way to do that is by offering closer looks at the film’s characters, and now fans are getting exactly that.
The May print edition of Empire is set to have not just one, but nine different covers featuring the villains of X-Men: Apocalypse, and an additional cover for subscribers as well. To drum up interest in the magazine they’ve posted all the covers online in advance, and now they have posted some of the pictures from inside the magazine as well. See all four images below:
The pictures offer glimpses both new and old from the movie. For instance, the image of Oscar Isaac as Apocalypse laying on a slap and absorbing some sort of blue energy was seen in the last trailer. The picture of a leather-jacketed Angel, however, is a new one. Storm is included in the picture of Xavier’s assembled X-Men team, which raises the question of when exactly in the movie she makes the switch. We know from previous images and footage that Storm starts off on team Apocalypse, but for how long is still unknown. Finally, there is Sophie Turner as Jean Grey and Kodi Smit-McPhee as Nightcrawler, with both actors being new to the roles.
X-Men Apocalypse will have its work cut out for it coming hot on the heels of Captain America: Civil War, which has seen a strong marketing push of its own. With Marvel, Fox, and Warner Bros. duking it out for the hard-earned dollars of comic book movie fans, moviegoers will continue to have an increasing number of options for getting their superhero fix.
X-Men: Apocalypse will see theatrical release in the U.S. on May 27th, 2016, followed by Wolverine 3 on March 3rd, 2017, and unannounced X-Men films on October 6th, 2017 (possibly Gambit), January 12th, 2018 (possibly Deadpool 2), and July 13th, 2018. The New Mutants is also in development.