Although Warner Bros.’ DC Expanded Universe movies have made the studio plenty of money at the box office, their critical reception has been somewhat more mixed. There is a distinct sense of hope, however, that the forthcoming Wonder Woman will be the entry that finally breaks that pattern and brings success across the board. The word from behind the scenes is distinctly positive and after many fans felt Gal Gadot’s Amazonian stole the show in Batman V Superman, the anticipation for Wonder Woman’s solo adventure is very high indeed.
In the last decade, the promotional cycles for Hollywood movies have drastically changed due to the growth of the lucrative Chinese market. This has led to scenes being re-shot for a film’s Chinese release – as was the case in Iron Man 3 – joint collaborations such as the Matt Damon led The Great Wall and marketing campaigns that take a more globally-minded approach.
As such, the starring duo of Wonder Woman – Gal Gadot and Chris Pine – have recorded a short video message wishing Chinese moviegoers a Happy New Year, with the holiday celebrating the beginning of the Year of the Rooster due this weekend. The clip sees Gadot make a decent attempt at speaking the language but also includes subtitles for the non-English parts – with the duo signing off by promising fans they’ll see them in cinemas soon.
Gal Gadot is – predictably – as charming and charismatic as ever as she addresses her “friends in China“, despite likely recording the video after a long day of press interviews and movie promotion. Hollywood’s superhero output does big business in Asia and as such, it’s a wise move for Warner Bros. to ensure their promotional campaign is as inclusive and international as possible, making DC’s Chinese audience feel involved in the build up to the movie’s release.
As previously mentioned, many commentators have singled out Wonder Woman as the movie that could possibly give the DCEU the added push many would argue it needs. The character was both intriguing and compelling during her movie debut and the reaction to Wonder Woman‘s most recent trailer was almost universally positive – receiving praise for both the high-octane action sequences and the attractive visual style.
It’s worth remembering however, that the bulk of the criticism aimed at the likes of Suicide Squad and Batman V Superman has been over the story lines, rather than the visuals. In both of those cases, the trailers were warmly received and Suicide Squad in particular was singled out as having a distinct, unique look compared to other movies in the genre. It was only upon release that the films began to attract criticism for a lackluster plot and whether this pattern continues with Wonder Woman will only be revealed upon release.
Source: Warner Bros. (via YouTube)