‘Wolverine’ Trailer Arriving in March with ‘G.I. Joe: Retaliation’

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Wolverine Motion Poster Released Wolverine Trailer Arriving in March with G.I. Joe: Retaliation

Director James Mangold’s The Wolverine is the next step in 20th Century Fox’s campaign to rekindle fans’ faith in the franchise, after the one-two punch of X-Men: The Last Stand and X-Men Origins: Wolverine wasted much of the good will earned by director Bryan Singer’s previous two installments. Mangold and Hugh Jackman’s ‘definitive’ take on the character aims to keep the momentum of X-Men: First Class going, setting the stage for Singer’s ambitious followup X-Men: Days of Future Past.

Speculation about how Wolverine connects to Days of Future Past on a narrative level – coupled with general interest in seeing Logan’s dangerous trip to Japan – has only elevated demand for a trailer even higher. Well, it seems that an official preview is arriving at last, but not as soon as everyone has been led to believe.

Two weeks ago, reports began circulating that a Wolverine trailer would, in fact, be premiering online February 12th (today, at the time of writing this). It seemed a reasonable proposition, what with X-Men movie studio 20th Century Fox’s A Good Day to Die Hard opening this weekend – and, thus, providing an excellent vehicle for launching the teaser in theaters, given that both films are gunning for the same male demographic’s attention at the box office.

However, that was before Mangold Tweeted the following:

Coming Soon thereafter investigated the issue and is reporting that (for the time being) Fox is planning to use next month’s delayed sequel G.I. Joe: Retaliation as the theater launch pad for the Wolverine trailer. Mangold backed up the decision on his Twitter account, assuring his followers that “From [the] end of March till release, you’ll be saturated [with marketing material]. Relax, yuk. I’ve never found the coolest people are the first to arrive at a party.”

Hugh Jackman in The Wolverine1 Wolverine Trailer Arriving in March with G.I. Joe: Retaliation

Nonetheless, the decision to delay Wolverine marketing is a curious one. As was discussed on the ’5 Big Questions for Movie Geeks in 2013′ episode of the SR Underground podcast, Warner Bros. isn’t doing much to hype Zack Snyder’s Man of Steel right now; not to mention, by the time the last days of March roll around (when the G.I. Joe sequel arrives in theaters), Marvel’s going to be cranking up the hype-building meter to 11 to assure that Iron Man 3 kicks off the summer with a bang. That’s to say: there’s little competition for earning The Wolverine attention right now, so why not take advantage of the opportunity?

It’s feasible that Fox is mostly waiting things out until Iron Man 3 opens, before employing a blitzkrieg marketing strategy; that move would resemble what WB did last year, by holding off getting the masses pumped for The Dark Knight Rises until after The Avengers arrived. The Wolverine, similar to the Batman trilogy finale, is a dark and artistic treatment of comic book material with meditative elements. That might make it less of an easy sell to those wanting good summer blockbuster fun, even when compared to the serious trailers for self-proclaimed “not dark” superhero movies like Man of Steel and IM3.

Hugh Jackman The Wolverine Suit Wolverine Trailer Arriving in March with G.I. Joe: Retaliation

That’s all to say: the decision to wait a whole additional month before initiating any Wolverine marketing for a broader audience (re: those who don’t read movie/TV news sites like Screen Rant) might, in part, stem from Fox studio’s concerns about not having a product as action-packed and fun as other impending blockbusters. Then again, heavy marketing for X-Men: First Class didn’t start until four months prior to its release, like The Wolverine, and things worked out well enough there. So, maybe this is just business-as-usual for Fox and the X-Men series, much to the frustration of its fans.

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The Wolverine is directed by James Mangold, from a screenplay written by Mark Bomback and Christopher McQuarrie. It stars Hugh Jackman, Svetlana Khodchenkova, Will Yun Lee, Brian Tee, Hiroyuki Sanada, and Rila Fukushima.

The Wolverine hits theaters July 26, 2013. X-Men: Days of Future Past hits theaters on July 18th, 2014.

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Source: Coming Soon

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TAGS: the wolverine, x-men

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  1. Hugh…. Let Wolverine go man.. Enough already..

    • What’s All The Hate On Hugh jackman He’s Awesome!!!!!!

      • Not for me, he’s not Wolverine. Read a few comic books and then come back and tell me Jackman is the best guy to play Wolverine.

        I think both of the movies mentioned will be about equal in quality. By that I mean they probably won’t be very good. I guess we’ll just wait to see if Hugh (and Fox) proves me wrong.

        • Waaah:( Hugh Jackman is too tall….give it a rest fanboys.

          • You give defending mediocre movies a rest.

            • I don’t see you putting forward other suggestions for the role…

              • I don’t know who I’d pick. I’m not a casting director that has all the info on current talent, but I know who I DON’T like.

                I would, however, trust the likes of Marvel Studios and Joss Wheadon to pick someone better suited for the role.

                Jackman is a decent actor and I’ve liked him in other things, but he’s just not Wolverine to me. Sorry Jackman fanboys. ;)

                • None of this matters anyway, since Fox seems incapable of making a good superhero movie. Unfortunately, they don’t let that fact stop them from trying.

                  So, Fox will continue making weak X-Men/Wolverine movies, you guys will continue watching them and I’ll just continue to voice my opinion.

  2. yah cant wait!! love wolvy

  3. WOO-HOO! Can’t wait!
    Excelsior!

  4. Meh…….I’ll watch it, but to be honest, I’m not expecting much. I want it to be good, I hope it is good, but I have zero faith in this movie or Fox when it comes to super hero movies.

    • First Class was Fox and it was much better than most of the movies Marvel puts out. Its arguably as good as the Avengers and Iron Man.

      • Ha! Keep telling yourself that. I think the rest of the world knows better, “fanboys” included.

  5. finally! it’s about time

  6. Wolverine and Spider man belong with the Avengers, make it happen movie studios, make it happen!!!

    • Um… Hell no!!!!

    • As much as I’d like to see that happen, the most it would ever amount to is small cameos/shoutouts and even those are stretches. There’s just no incentive for Marvel to work with the other studios. They’re doing fine on their own.

    • I wouldn’t mind this Spider-Man showing up in an Avengers movie or vice versa, but keep the X-Men and FF franchise far away!

  7. Heh! I posted this yesterday Afternoon in the Open Discussion!

    +1 SuperEdje!

  8. Damn it. Was looking forward to seeing the trailer this week.

    On another note, I still can’t unsee it. Thank you, podcast crew.

  9. As much as I’d like to see that happen, the most it would ever amount to is small cameos/shoutouts and even those are stretches. There’s just no incentive for Marvel to work with the other studios. They’re doing fine on their own.

  10. Jackman says he’s not committed to anything past Days of Future Past. But I’m guessing Fox will finaggle a third spinoff movie just because they want to milk this as much as possible

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