We just received some surprising information from MovieTickets.com regarding The Incredible Hulk movie which opens a week from this Friday on June 13th. It seems that according to their tracking, Hulk may actually end up with even better opening weekend box office numbers than Iron Man, which by all accounts knocked it out of the park with its close to $100 million opening.
They collect data during the movie ticket purchase process including a “buzz factor” (OK, the real name is “Aided Awareness” but that’s boring). They say that buzz factor score for Iron Man was 36%… and for The Incredible Hulk, it’s currently at 49%! So fully one third more people are aware there’s a new Hulk movie coming out than knew about Iron Man, even with it’s uber-marketing campaign. That’s quite a change from just a month ago where it seemed like every person I talked to who didn’t follow movie websites said “There’s a new ‘Hulk’ movie coming out?”
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So the question is whether that will translate into big opening weekend box office numbers for The Incredible Hulk. Could a third higher awareness of the film translate to a third more dollars at movie theaters? Not necessarily, but if it does, that means that our big green friend could be looking at a $130 million opening weekend! That would be a helluva shocker, but awesome news for Marvel Studios…
I’m wondering if the success of Iron Man is actually helping to boost the buzz on Hulk. People saw how awesome that movie was and now they’re thinking Marvel might be able to go two for two.
The Incredible Hulk opens on June 13, 2008.
Source: MovieTickets.com
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37 Comments
Hey Quicksilver,
I think you’re wrong about what appeals more. I think you’re confusing that idea with what people/comic fans knew more about previously. The hulk character prior to these movies was obviously way more well known.
When we say appeal, we mean when regular ppl see the commercials, which is cooler to them? Robert Downey, funny as hell in an awesome looking modern fighting suit with crazy sweet action sequences, or a big green monster fighting another monster…? I don’t think there’s anyone out there who can say the hulk commercials were better or more appealing than the iron man ones. You could also go as far to say Ed Norton doesn’t appeal as much as Downey does.
Did anyone see the MTV movie awards? Someone brought that up in the weekly chat topic. Anyways, Ed norton was a boring not-caring guy in his 2 seconds presenting, and downey was funny as hell and actually enjoys what he does. Whether that has to do with Norton’s controversy with Marvel or not, I don’t know.
The Hulk definitely had more name recognition than Iron Man, and I think that’s a major factor. But no matter what happens at the box office, Iron Man still rocked hard!
Hulk promotions are popping up all over. I’ve seen big green plastic (?) fists. Pandas are cutesy tike toys, but get-bigger-and-stronger toys are for boys of all ages (and girls hoping to Hulk Smash! the glass ceiling)
i dont khow how much the incredible hulk will make but i hope that opens big.it looks way better than the 2003 version my prediction would be the same as ironman but it will have stronger legs the early reviews are being great.
Hey, check out our spiffy new Incredible Hulk movie page complete with trailers, clips and an image gallery.
Vic
Hey, Vic, i like what you guys did to the site. it looks great.
ok, guys sorry i’m late. i’ve been away from the cpu for about 5 days, but now i’m back. let’s see.
i am assuming that the hulk movie is going to be a smash hit. with that said, then, yes, i do feel that the hulk movie will beat out iron man. however, i can understand what you mean H.O.M.E.R. when you say that the iron man movie set up the in coming of the hulk. but honestly, if hulk came out first and iron man second, the same argument could be applied.
however, in my initial argument (overall)i’m not referring to who set up who. iron man is not more known than the hulk. a character that is more well known than the hulk would be spiderman. in fact the very first superhero (in the marvel realm) i became aware of as a kid was spidey, followed by the hulk. plus, i think my generation, when we were kids, most of us tuned into see the hulk cartoons of the early 80s and even the ones of the 90s. grandmama’s and ganddads know of the hulk.
there is no formula to know just how much each movie will exactly make at the box office, but like adrian said, he has kids who constantly ask him when the movie is coming out and if they are still going to see it. with the millions of kids in america, and grown-up kids in america i say hulk will beat out iron man at the box office.
the only way the hulk movie could do bad is if the script itself is bad. word of the mouth is best advertisement for any film and the best destruction for any film. if this hulk movie has an excellent storyline, plot, and good acting, which would amount to a sense of realism. this movie will be number 1 at the box office for 2, maybe 3 weeks in a row. and i do stand by that.
iron man was awesome because it had all the key areas in place (as mentioned before). if the hulk has these areas in place it will do well and better. it will do well because of it having the right tools, and better because hulk is more well known than iron, and therefore more liked.
Iron Man will KILL The Hulk.
Having seen the movie last night the answer to the question at the top of this page is “No.”
Don’t get me wrong, ‘Hulk’ was very good, but it wasn’t the fun ride that audiences loved so much from ‘Iron Man.’
Vic
Hulk as a character has nowhere near the personality Tony Stark as Iron Man does..The overall tone of Hulk is more serious than IM too so I don’t think it’s really fair to compare them both as they are not even close to being the same tone of film
Mr Movies are you speaking in box office numbers or mono-et-mono?
Hey, guess what guys: The Incredible Hulk was EXCELLENT!
I had my doubts but truly believed it would be just “fine”. Never did I imagine it would fall just shy of ‘Iron Man’ as one of the better comic book films around. Sure… there’s no cool suit… Sure… the story’s kinda predictable. But, y’know what? It has so many goodies for those of us viewing this as “part 2″ of The Avengers franchise that the few shortcomings the film has (ie. Liv Tyler) are completely forgivable. They really are… because this movie is filled to the brim with plot-driven action and important references.
I’m actually gonna go out on a limb here, too: the climax of Hulk was actually a LOT more enjoyable than Iron Man’s, which I felt was a letdown after the superb Afghanistan/fighter jet scenes mid-film (which, admittedly, beats Hulk hands-down).
(PS: Vic… For some reason, I couldn’t post this on a Mac! Had to wait til I got to a PC. Somethging to do with new site, maybe?)
Don’t know about the Mac thing, sorry. I can tell you I need to stop fiddling with the site and actually start posting NEWS again.
Regarding Hulk, I thought it was good for the average person and very good for the fans. Not as close to Iron Man territory as you say, however. It won’t do nearly the box office Shellhead did.
I’ll be posting my review late Thursday night.
Vic
I think the Hulk will make 170-200 million in total box office depending on how big the fanboy effect is but some of that should be counteracted by good word of mouth and relatively strong legs for this type of action film.Overseas numbers will play a huge role in determining if we see another hulk movie. GO MARVEL!!! Keep pumping them out..Everything I wished that would become a movie when I was a kid is now coming out!!
this new Incredible Hulk is a lot more fun than the first one with Eric Bana; plus Ed Norton is in his element, doing the “split personality” role
go ironman whoho
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