We just received some surprising information from MovieTickets.com regarding The Incredible Hulk movie which opens a week from this Friday on June 13th. It seems that according to their tracking, Hulk may actually end up with even better opening weekend box office numbers than Iron Man, which by all accounts knocked it out of the park with its close to $100 million opening.
They collect data during the movie ticket purchase process including a “buzz factor” (OK, the real name is “Aided Awareness” but that’s boring). They say that buzz factor score for Iron Man was 36%… and for The Incredible Hulk, it’s currently at 49%! So fully one third more people are aware there’s a new Hulk movie coming out than knew about Iron Man, even with it’s uber-marketing campaign. That’s quite a change from just a month ago where it seemed like every person I talked to who didn’t follow movie websites said “There’s a new ‘Hulk’ movie coming out?”
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So the question is whether that will translate into big opening weekend box office numbers for The Incredible Hulk. Could a third higher awareness of the film translate to a third more dollars at movie theaters? Not necessarily, but if it does, that means that our big green friend could be looking at a $130 million opening weekend! That would be a helluva shocker, but awesome news for Marvel Studios…
I’m wondering if the success of Iron Man is actually helping to boost the buzz on Hulk. People saw how awesome that movie was and now they’re thinking Marvel might be able to go two for two.
The Incredible Hulk opens on June 13, 2008.
Source: MovieTickets.com
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37 Comments
Mr Movies are you speaking in box office numbers or mono-et-mono?
Hey, guess what guys: The Incredible Hulk was EXCELLENT!
I had my doubts but truly believed it would be just “fine”. Never did I imagine it would fall just shy of ‘Iron Man’ as one of the better comic book films around. Sure… there’s no cool suit… Sure… the story’s kinda predictable. But, y’know what? It has so many goodies for those of us viewing this as “part 2″ of The Avengers franchise that the few shortcomings the film has (ie. Liv Tyler) are completely forgivable. They really are… because this movie is filled to the brim with plot-driven action and important references.
I’m actually gonna go out on a limb here, too: the climax of Hulk was actually a LOT more enjoyable than Iron Man’s, which I felt was a letdown after the superb Afghanistan/fighter jet scenes mid-film (which, admittedly, beats Hulk hands-down).
(PS: Vic… For some reason, I couldn’t post this on a Mac! Had to wait til I got to a PC. Somethging to do with new site, maybe?)
Don’t know about the Mac thing, sorry. I can tell you I need to stop fiddling with the site and actually start posting NEWS again.
Regarding Hulk, I thought it was good for the average person and very good for the fans. Not as close to Iron Man territory as you say, however. It won’t do nearly the box office Shellhead did.
I’ll be posting my review late Thursday night.
Vic
I think the Hulk will make 170-200 million in total box office depending on how big the fanboy effect is but some of that should be counteracted by good word of mouth and relatively strong legs for this type of action film.Overseas numbers will play a huge role in determining if we see another hulk movie. GO MARVEL!!! Keep pumping them out..Everything I wished that would become a movie when I was a kid is now coming out!!
this new Incredible Hulk is a lot more fun than the first one with Eric Bana; plus Ed Norton is in his element, doing the “split personality” role
go ironman whoho
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