I don’t generally do box office posts but I thought I would this week for a few reasons.
First, I Am Legend is heading for a monster opening at about $76 million. I wonder how much of that box office number is attributable to the trailer for The Dark Knight and the six minute prologue in the IMAX version?
Second, last week I predicted that The Golden Compass would bring in about $11 million this weekend. It looks like I was a bit optimistic because it’s on track for earning just over $9 million. It’s also earning more overseas than here in the U.S. as I also predicted.
Finally, if you can believe it… Alvin and the Chipmunks brought in $45 million on this, it’s opening weekend. That’s more than 70% higher than Compass did last weekend. Ouch.
I’ve said it before and I’ll say it again: Parents are hungry for movies they can bring their under 10 year old kids to without having to worry about inappropriate content or language. If this isn’t evidence of that, I don’t know what is.