Comments on: We care… don’t you believe us? http://screenrant.com/we-care-dont-you-believe-us-vic-163/ TV and Movie News, Reviews & Trailers Sat, 26 May 2012 22:31:28 +0000 hourly 1 By: Vic http://screenrant.com/we-care-dont-you-believe-us-vic-163/comment-page-1/#comment-670 Vic Thu, 09 Sep 2004 15:28:57 +0000 http://dev2.screenrant.com/we-care-dont-you-believe-us-163/#comment-670 Ah, that's always a possibility, although I agree with Brian that it's a way to get cigarettes on the airwaves without actually advertising them. Teens think they'll live forever and don't usually care about the health risks of *anything*. Vic Ah, that’s always a possibility, although I agree with Brian that it’s a way to get cigarettes on the airwaves without actually advertising them. Teens think they’ll live forever and don’t usually care about the health risks of *anything*.

Vic

]]> By: 5m00 http://screenrant.com/we-care-dont-you-believe-us-vic-163/comment-page-1/#comment-669 5m00 Thu, 09 Sep 2004 15:25:19 +0000 http://dev2.screenrant.com/we-care-dont-you-believe-us-163/#comment-669 I'm fairly certain that these ads are part of the settlement from the lawsuits a few years back, otherwise I'm sure they wouldn't be doing them. So, perhaps less hypocrisy and more legal arm-twisting. I’m fairly certain that these ads are part of the settlement from the lawsuits a few years back, otherwise I’m sure they wouldn’t be doing them. So, perhaps less hypocrisy and more legal arm-twisting.

]]> By: Brian http://screenrant.com/we-care-dont-you-believe-us-vic-163/comment-page-1/#comment-668 Brian Wed, 08 Sep 2004 04:11:43 +0000 http://dev2.screenrant.com/we-care-dont-you-believe-us-163/#comment-668 It would be amusing if it weren't so tragic. Since 1971, tobacco ads have been prohibited on TV and the radio, but as with everything, there are loopholes. It's not uncommon to see tobacco ads on racing cars and even in ball parks. And this latest round of ads by Philip Morris is a blatantly obvious attempt to get around existing regulations. I suppose the idea is that for kids, the ads will be so boring that only the idea of smoking will remain in their minds (good for business). And for adults, the ads will paint a picture of a company that cares, so they feel a little more justified about purchasing tobacco from them (also good for business). Does that kind of advertising work? Not on me, it doesn't, but it must work on some people. Otherwise, it wouldn't make sense to keep advertising that way. It would sure be interesting to see how sales correlate with various advertising campaigns, wouldn't it? I bet the results would really surprise a lot of people. Brian It would be amusing if it weren’t so tragic. Since 1971, tobacco ads have been prohibited on TV and the radio, but as with everything, there are loopholes. It’s not uncommon to see tobacco ads on racing cars and even in ball parks. And this latest round of ads by Philip Morris is a blatantly obvious attempt to get around existing regulations. I suppose the idea is that for kids, the ads will be so boring that only the idea of smoking will remain in their minds (good for business). And for adults, the ads will paint a picture of a company that cares, so they feel a little more justified about purchasing tobacco from them (also good for business).

Does that kind of advertising work? Not on me, it doesn’t, but it must work on some people. Otherwise, it wouldn’t make sense to keep advertising that way. It would sure be interesting to see how sales correlate with various advertising campaigns, wouldn’t it? I bet the results would really surprise a lot of people.

Brian

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