Yeah, I did say The WB.
Some of you have repeatedly said in commentary or email communications with me that you’re tired of network TV and it just doesn’t appeal to you. I don’t blame you.
As of August 27th, The WB is trying to give you more options beside advertiser controlled TV.
TheWB.com website is officially launching on the 27th of August. From the offered line up of web-casts, The WB is looking like it’s hoping to snag the viewers who used to watch The WB network on TV before it got absorbed into The CW because some of the offerings are old familiar, popular shows.
So I went over to the TheWB.com Beta site to check it out. The Beta wants me to sign up before accessing anything. I usually don’t like signing up before looking, but for you guys, I dove right in. It’s a stupid web page so far. When I hit return to auto-fill in the fields, it doesn’t and tells me I’ve not completed the form properly. It took me three tries to get the dang thing filled out!
After filling in my name and email address, it took me to a thanks splash screen… The sign up splash screen tells us some of what we’ll be able to watch on the website.
Meanwhile, I waited over on AOL for what I assumed, would be my confirmation email. And waited… I went off to make the bed and had breakfast.
And waited… Sometimes AOL cuts you off at the knees and you never see what they consider to be spam. Maybe that’s why I never got the email. But that’s for my consumer blog somewhere else.
I tried again, this time using my other throw away Yahoo.com email account that let’s me decide what is junk, and I instantaneously received my registration information from theWB.com.
My confirmation email said the following:
We can’t thank you enough for your interest and support of TheWB.com and we’re psyched that you’d like to join our beta test group.
Your info has been received by our account managers and once your account is approved, you’ll receive an email from us confirming your application. This may take up to a week. Please know that we haven’t forgotten about you, we just have a lot of names to sift through. The response has been a littleoverwhelming!
Thanks again for applying to our test group. The WB is back.
Brent & The WB Team
Thanks Brent! Wow, the disappointment begins so soon as it’s already feeling like the usual network treatment. Fine.. so I can’t peruse everything for you. At least I tried.
The web site will have shows like: All Of Us, Angel, Babylon 5, Blue Water High, Buffy the Vampire Slayer, Dangerous, Everwood, Firefly, Friends, Gilmore Girls, In Living Color, MADtv, One Tree Hill, Roswell, Smallville, The Loop, The OC and Veronica Mars.
What an interesting mix of old shows. It looks like they’re trying to draw the tried and true demographic from when the network actually had any kind of a semi-decent line up – while interspersing new shows, which I assume they’re beta testing on us in this venue.
From my own experience, fans of Roswell, the older Smallville seasons, Angel, Babylon5, Firefly shows will be happy, but we’re a demographic unto our own. That’s just something advertisers haven’t figure out yet. Someday they will.
I’m guessing that The WB is showing older, proven shows to at least start getting viewers logged in. I anticipate that these viewers will be marketed to, trying to get them to check out the newer offerings that The WB is producing.
As far as new, “original” content is concerned, The WB is offering up the following new shows on their site:
Blue Water High: Revolving around six Australian teenagers at a surf academy.
A Boy Wearing Makeup: A video diary about Mathieu Francis who dispenses makeup advice and fashion tips.
Sorority Forever: A mystery show.
A Josh Schwartz’s untitled music project, that looks behind the scenes of a fictional Hollywood rock club;
Rich Girl, Poor Girl: A reality skein from Laguna Beach creator Gary Auerbach;
Exposed: A thriller about a college student haunted by his past.
High Drama: Against All Oz: An unscripted series about a high school musical;
Chadam: An action-horror-adventure toon;
Downers Grove: About pals who stayed in the suburbs while the rest of their classmates went away to college;
Joni & Susanna: Revolves around two best friends/frenemies in their 20s.
Wow, I can’t wait… really. I can’t. In fact I won’t.
Not only can we see this on the web, but this new venture will be digitally splaying out the Warner Bros. Television Group offerings across digital platforms such as Dailymotion, Joost, Sling Media, TiVo and Veoh
It’s going to be an ad supported site which makes sense to me. They’ve already trapped some of my consumer information when they mandated I sign up before I do anything else, and then did nothing for it. Yep, classic network treatment.
Honestly, I know the web is the new direction of things to go. I can appreciate The WB trying to regenerate itself back into a programming entity, but I am not enthused, and no one’s sent me any press releases to inspire me beyond a “whatever”. For a second, at the beginning of reading the source article over on Variety, I had a bit of hope but it faded by the shoddy web site and the lack of response.
On the other hand: In the attempt to make something old into new, the site will be making it easier to spread the word with social networking options (Facebook) and adding tools that will let you, the visitor create your own mashups of the shows.
HA! Now we’re talking!
I’d instantly mash Firefly and Roswell into Firefly Finds New Mexico. I’d squeeze Friends into Gilmore Girls and slap them all into Smallville! and call it The End of Many Annoying People. I’d pull out Clark and put him in Babylon5 and I’d replace Clark on Smallville with Veronica Mars. Veronica would then get into a hair pulling, mud slinging fight with Chloe while the supervillians all destroyed the Gilmore Girls and the cast from Friends. HA!! There is hope for this idea yet!! Hahah.. (Sound of evil, satisified laugh fading to black.)