The Walking Dead capitalized on the release of the first poster for Star Wars: The Last Jedi with a poster of its own for season 8. Although season 7 of The Walking Dead just wrapped up on April 2, there’s going to be a relatively quick turnaround for season 8, which is expected to premiere in the fall. It would air months before the release of The Last Jedi, which just unveiled the first teaser trailer during Star Wars Celebration in Orlando.
Though there is still plenty to discuss about The Walking Dead’s seventh season and the “All Out War” storyline looming in season 8, Friday was all about The Last Jedi. In addition to the teaser and some fresh still images of the movie’s most prominent characters, the Star Wars Twitter page also unveiled the first promotional poster for The Last Jedi. Hearkening back to classic posters for A New Hope, the one-sheet features Luke Skywalker’s face side-by-side with Kylo Ren’s, with Rey holding up a lightsaber in between them.
The first poster for The Last Jedi is powerful in its simplicity and striking in its visual themes, which apparently caught the eye of The Walking Dead’s social media team as much as anyone. The Walking Dead decided to news-jack the poster release by paying tribute to The Last Jedi with its own promotional image for season 8, which you can view below via the Walking Dead Twitter. It features Rick Grimes, Maggie, and Negan in the roles of Rey, Luke, and Kylo, featuring the subtitle “All Out War,” teasing the comic storyline that’s expected to unfold in the next season.
“Who’s ready for #TheWalkingDead Season 8?” the tweet’s caption reads. The title and characters are the only hints of The Walking Dead in the entire poster, as the fonts, color schemes, and visual composition are nearly identical to the poster for The Last Jedi. It mimics the poster right down to the color detail in Rick Grimes’ “lightsaber,” which changes color from blue to red as it goes upward.
It’s an impressively similar poster to The Last Jedi for the Walking Dead social media team, which turned it around in mere hours after the original poster’s release. It was a textbook example of capitalizing on the big news of the day with your own take on it, as The Walking Dead kept itself in its fans’ consciousness even as the Last Jedi frenzy swept over the web.
The question for The Walking Dead, now, is whether it can improve in season 8 after the ratings took a tumble in a seventh season that turned some fans off with its gratuitous violence in the early-going. But with the “All Out War” storyline on the horizon, fans of the comics are sure to stay tuned – even if the ultra-violence isn’t likely to go anywhere. But the show’s parody poster of The Last Jedi certainly did a respectable job keeping the show visible on a day that Star Wars rightfully dominated.
Source: The Walking Dead