Since its announcement, Screen Rant has been keeping a small fire burning for Disney’s adaptation of sci-fi comic book Surrogates, starring Bruce Willis.
So far we’ve seen some early concept pics from the film; a pic or two of Mr. Willis in character; even a viral marketing website where you can design your own “surrogate,” the robotic avatars which live peoples’ lives for them in the future society where Surrogates is set.
Today we’ve got an early teaser poster for Surrogates to show you, one that seems to continue the film’s viral campaign of promoting the surrogate avatars, rather than the film itself. The end result is pretty weird.
So you know what you’re looking at, here’s a quick synopsis of the film:
Set in a futuristic world where humans live in isolation and interact through surrogate robots, a cop (Willis) is forced to leave his home for the first time in years in order to investigate the murders of others’ surrogates.
Here’s the viral teaser poster:
This poster reminds me of the viral teaser banners they had for I, Robot back in 2003 – the posters that advertised the film’s domestic robots as real merchandise. The first time I ever saw those banners, I totally believed them. That’s right viral marketing, you got me!
What’s funny about this poster for Surrogates, however, is that we’ve got this advertisement for what is supposed to be this ultra-futuristic advanced technology, and how are they trying to (faux) market it? According to the same old credence of “sex sells.”
[SIDE NOTE: One thing I won’t EVER need is a robotic avatar to get laid in my place. That aspect of life I think I’ll always be able to handle on my own.]
Seriously though, I’m sure the marketing team behind Surrogates is trying to establish the psychology of a very different future society – a society where relationships between human beings have become quite estranged. It’s an admirable effort (and a crucial step if audiences are going to dig the concept), I’m just not sure this was the best way to execute it (unless sex ends up selling, of course).
Surrogates is slated for a September 25, 2009 release (uh-oh… September = dumping ground for crap movies). It is being helmed by Jonathan Mostow (Terminator 3, double uh-oh).
What do you think of this viral teaser poster for Surrogates?
Source: First Showing