‘Veronica Mars’ Movie Kickstarter Hits $2 Million Goal in Under 10 Hours! [Updated]

Published 2 years ago by , Updated March 13th, 2013 at 8:10 pm,

[UPDATE: The Veronica Mars Movie Kickstarter has hit its $2 Million Goal in less than 10 hours!]

It’s been some six years since Veronica Mars was canceled because The CW wanted more America’s Next Top Model, and in that time, both creator Rob Thomas (no, not the singer-songwriter) and star Kristen Bell have talked – on and off – about the prospects of a movie that might tie up all the loose ends left in the abrupt series “finale.” Two years ago, Bell even spoke about possibly funding a movie herself, though nothing ever came of that.

Now, just as diehard fans of the series had finally given up hope that they would ever see their favorite girl detective and her favorite girl detective pals (her father, Keith Mars; her best friend, Wallace Fennell; her criminal buddy, Eli “Weevil” Navarro; her on-again, off-again badboy boyfriend, Logan Echolls; and so on) on the big screen, Rob Thomas has started a Kickstarter to accomplish just that.

That’s right, after years of speculation and the occasional conversation from the creator and star, a Veronica Mars movie might finally be happening. In real life. No, seriously, this is not a joke. (April 1st is still weeks away; plus, that would be the meanest April fools joke of all time). The Kickstarter goal is $2 million, which apparently is the highest goal on Kickstarter ever (though a number of Kickstarters have surpassed that amount) – and, in this writer’s humble opinion, it’s an easy enough number for the (very passionate) fans of the series to reach.

Veronica Mars ScreenRant Veronica Mars Movie Kickstarter Hits $2 Million Goal in Under 10 Hours! [Updated]

Of course, as one of those fans, I’m probably biased, but these are the same people who sent Mars Bars to The CW and downloaded the series finale on iTunes en masse in hopes of procuring a season 4. The will to get this thing made was always there – now, there’s a way to go with it.

So what would the plot of this hypothetical Veronica Mars movie look like? According to Rob Thomas:

Life has taken Veronica away from Neptune. In the years since spoiling Keith’s chances to be reelected sheriff, Veronica hasn’t taken a case. But something big is about to bring her back home and back to her calling. My goal is to include as many of your favorite characters as possible. It is, after all, time for Veronica’s 10-year high school reunion.

Fun fact: High school reunion movies have a higher rate of being awesome than regular movies (see: Grosse Pointe Blank).

When would this movie start shooting? And when can we expect it to be released? (Not that I’m planning on lining up early or anything…)

If the project is successful, our plan is to go into production this summer and the movie will be released in early 2014.

But wait, doesn’t Warner Bros. still own Veronica Mars? Says Thomas:

Of course, Warner Bros. still owns Veronica Mars and we would need their blessing and cooperation to pull this off. Kristen and I met with the Warner Bros. brass, and they agreed to allow us to take this shot. They were extremely cool about it, as a matter of fact. Their reaction was, if you can show there’s enough fan interest to warrant a movie, we’re on board. So this is it. This is our shot. I believe it’s the only one we’ve got. It’s nerve-wracking. I suppose we could fail in spectacular fashion, but there’s also the chance that we completely revolutionize how projects like ours can get made.

Even if the project gets funded, those who haven’t contributed should probably consider doing so because:

Keep in mind that the more money we raise, the cooler movie we can make. A two million dollar fundraising total probably means cross words are exchanged at the class reunion. Three million? We can afford a full-on brawl. Ten million? Who knows… For some reason the Neptune High class reunion takes place on a nuclear submarine! A Hobbit shows up! There’s a Bollywood end-credit dance number! I’ve always wanted to direct Bill Murray. We’ll figure out something cool. Hey, if that total goes high enough, I’ll bet the good folks at Warner Bros. will agree a sequel is a good idea.

Making movies is a serious business, and $2 million is a low, low sum. Sure, it sounds like a lot, and you and I could probably live off it (if we invested wisely!) for the rest of our lives, but movies are a different story altogether.

Frankly, I wouldn’t mind seeing Bill Murray in a Veronica Mars movie, but I’d be happier just seeing solid production values and quality acting from the yet-to-be-cast supporting actors. One of the bigger issues with season 3 – which was still very good, in my opinion – was the declining quality of the supporting cast, which seemed to be as a result of the lower budget the show received in its twilight days.

As a huge Veronica Mars fan, this is basically the best day ever for me.  The show had everything you could want from serial TV – a great story, a great cast, great characters, and great writing. Much like Arrested Development – which will also see a revival on Netflix in May – it was a series that deserved way more respect and love from the American public than it ever got while it was on the air. Perhaps this Kickstarter is the form that respect and love will take, however belated it might be.

veronica mars movie cast Veronica Mars Movie Kickstarter Hits $2 Million Goal in Under 10 Hours! [Updated]

Then again, if 30 days from now the project isn’t funded and the Veronica Mars movie goes back to being just a recurring fever dream of mine, then Friday, April 12th, 2013 will be the worst day ever for me. It wouldn’t be the first Kickstarter movie based on a TV series that recently failed to get funded (see: The Boondocks live-action movie).

Of course, the difference between this project and that one (among other things) is that the Veronica Mars movie would be the finale fans never got – the one they’ve been waiting over half a decade for.

As I started writing this, the Kickstarter was at $35,000. Currently, it’s at $700,000. Either that means I’m a really slow writer – which is definitely a valid point of argument – or it’s a very good sign that this movie will be backed sooner rather than later.

UPDATE: The $2 Million Goal has been reached (in record-breaking time, no less). Time to start talking movie ideas!

Are you interested in backing the Veronica Mars movie? Or were you one of the many people who never watched the show? (Or, conversely, did you watch it and yet have no interest in backing or seeing Veronica Mars on the big screen?) Drop us a line in the comments.

And if you are interested in helping fund the movie, make sure to visit the Kickstarter page and choose your reward tier.

If all goes well, the Veronica Mars movie will start shooting this summer with a release date sometime in early 2014.


Follow me on Twitter @benandrewmoore.

Source: Veronica Mars Kickstarter

Follow Ben Moore on Twitter @benandrewmoore
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  1. I’m no fan of this program (and damn few TV shows) but I do very much admire their gumption. Kickstarter is also on my radar for at least one project in active development, so all I can say is…thank God for Kickstarter, a filmmaker’s best friend.

    I wish the Veronica Mars people all the luck and I will send a few bucks.

    • Wow, that’s incredibly nice of you! Frederick Louis Richardson, you’re okay in my book.

  2. BIG FAN! Hope this is true. Wish I had a couple million to spare. In lieu of that, I’ll send an appropriate donation.

  3. I loved this show so much. I still re-watch it on Netflix or the Soap channel whenever I can. Along with Firefly and Brisco County Jr., it is my most lamented cancellation ever.

    • Hey, I chipped in my little bit and they’re promising me some pretty cool swag as a return. Not too shabby!

    • Oh man… The plug for Brisco definitely made me smile! I hope they pull this off, my sister has been talking about this for years. I never watched VM but it’s nice to hear of stuff like this happening.

      • Loved that show. Still hate Fox for canceling it. I’d say their executives were under orb mind control, but of course, that presupposes that they had minds.

  4. That’s cool I like their passion for te project. I hope it works out ill send a few bucks towards it. Show was decent enough. I watched it.

  5. Kristen Bell has been the best part of ‘House of Lies’, I’d definitely watch this.

  6. I was the biggest Veronica Mars fan when it was on. I’m super glad that this is being made.

  7. Nottttttttttttt a big fan of the show, honestly. I could care less.

    • I love the people who get this saying wrong. It’s, “I couldn’t care less” as in you care so little that there is no lower amount of care you could give. Educate yourself sir.

      • Ehh. Not that I want to defend Nick or anything, but “could care less” is, at this point, colloquially acceptable in my opinion.

  8. I’m so happy that this is happening I decided to make a comment about it.

  9. So what is Veronica Mars? I’ve heard of it but never seen it.

    Interested because I think Kristen Bell is hot and funny.

  10. One of the smartest, coolest shows of its time.

  11. its already at almost 1.5 million. So no, Ben i dont think you are a slow typer.

    • Haha, well, good to know.

  12. It looks like they will hit 2 mil before the end of tomorrow.

  13. I never watched Veronica Mars, but I love this idea of crowd-source funding. Using the fans to fund projects near and dear to their hearts. I hope it works out for Veronica Mars fans and look forward to seeing how this “technology/social movement/change in media” works out for these projects. Somebody start a Jericho Kickstarter now!

    • i read somewhere that netflix was looking at reviving jericho

  14. Ive never wacthed Veronica Mars, but Ive heard nothing but good things. If this movie actually happens I will have to check out the show.

    On a side note, I hope Chris Fedak and Zack Levi are taking note. Im sure that if they went to Warner Brothers with this exact idea, Chuck fans would come through…I know I would.

  15. its over 2 million!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1

    • wow, this is impressive, i have never seen the show. but seeing how quickly they can raise the money from fans is really surprising. i hope this does well. makes me wish some of the shows i watch could have the same thing happen.

    • The final season DVD’s had a special feature that they pitched to the network for the next season (had it not been canceled) in which VM joined the FBI (not sure of the time lapse between seasons). It had a 21 Jump Street feel but the idea worked.

  16. Sounds awesome have all three seasons on dvd since i never did watch it on the tube. that is all do not want to type anything that would get this deleted

  17. i never watched it while it was on-air, but had read great things about it, and when i became a netflix subscriber, it was one of the 1st series i watched, and i got hooked from the start. i do agree with ben that season 3 is the weakest, and it was quite the abrupt ending, but it was a good show and i will kick in a few bucks.

  18. I was always such a big fan Veronica Mars and Kristen Bell and the idea of making it into a movie and continue the story has been going on for years. I am so glad that they finally thought of using Kickstarter to help achieve this goal and reached it! I am going to donate as much as I can for this!

  19. i loved this show! the best part was the great writing and script!
    can’t wait for the movie

  20. Never saw the show but backed it anyway (and will investigate the DVDs). Now, someone needs to show Joss Whedon and Nathan Fillion so we can get more Firefly/Serenity.

  21. How much do we have to add to the Kickstarter to get Kristen Bell to do a nude scene in the movie?

  22. loved this show (yes, even the 3rd season that other fans seemed to dislike because of the networks demanded changes.) I can’t wait for the movie. Until then I will spend my time watching old episodes and hope someone talks Joss Whedon into using kickstarter to fund a Serenity sequel :P

    Odd that I mention him when he appeared in an episode of Veronica Mars.