‘Veronica Mars’ Update: Growing Budget, Criticisms & Comic-Con Plans

Published 2 years ago by

veronica mars rob thomas Veronica Mars Update: Growing Budget, Criticisms & Comic Con Plans

There’s no doubt that the Veronica Mars Kickstarter project has shaken things up in the land of dead or dying TV shows, inspiring numerous fanbases and showrunners to ponder the meaning of life after death and what their own crowdfund possibilities are. But through the parade of pondering, little time has been spent thinking about what the success of the Veronica Mars Kickstarter means for… well, the Veronica Mars movie.

Speaking to THR, show creator and Kickstarter campaign fire-starter, Rob Thomas, touched on what it all means; including the shocking rapidity of his project’s success, the ever growing budget and how it affects his ever-evolving script, and why Veronica Mars isn’t hurting other Kickstarter projects.

In the interview, Thomas takes on the critics in a direct manner, saying:

I don’t think Veronica Mars is negatively affecting people that Kickstarter was built to serve, those people who are making $30-40,000 documentaries,” Thomas defends. “I think what Veronica Mars has done is brought Kickstarter to the masses. More people are now familiar with Kickstarter, and more people are browsing Kickstarter for other projects, who now understand what it is and what it does than there were before we launched our campaign. I think we’re bringing more eyes to that site, so I think that has to be good for indie filmmakers.

veronica mars movie 2 Veronica Mars Update: Growing Budget, Criticisms & Comic Con Plans

With regard to what his film will be, Thomas said:

The movie is outlined, but frankly, I needed to know how we were doing to figure out how to model the script and how to write it. There are very specific things that are going to be affected by what our budget is,” later adding “”There’s an altercation [at a high school reunion in the film], and how much money we raise affects whether that is having terse words exchanged or a full-on brawl,” he adds. “One if we hit certain dollar amounts, and the less spectacular if we haven’t.

Thomas says that the flash success of the Veronica Mars Kickstarter campaign made his phone “unusable” due to the flood of notifications, and he also goes on to talk about the ways he plans to inject some intimacy into the project and the film-making process in acknowledgement of the fans who have supported the project:

We were built by fans, so we’ll try to do our best to keep the momentum going through that,” he says, promising an open shoot with plenty of tweets and photos transmitted to the Internet. “We’re hoping to go to Comic-Con, maybe have some footage to show at Comic-Con. We have a documentary following the making of the movie.

veronica mars season 1 Veronica Mars Update: Growing Budget, Criticisms & Comic Con Plans

While the idea of a Marshmallow Hearts of Darkness sounds interesting, the swelling budget seems like the most important tidbit here.

Right now, the momentum has surely slowed, but this was to be expected. The project hit it’s target of $2 million in about half a day, but in the five days since, they’ve only raised an additional $1.6 million. That’s still impressive, but surely Thomas has a number, a number that has likely been upwardly mobile since the start of this whole thing, and that final number will ultimately define whether this counts as a moral victory for Veronica Mars fans or a true success story that shakes the trees.


With Thomas’ promise of constant updates, there should be plenty of opportunities for us to update you on the status of the Veronica Mars project, so stay tuned.

Source: The Hollywood Reporter

Follow Jason Tabrys on Twitter @jtabrys
Get our free email alerts on the topics and author of this article:


Post a Comment

GravatarWant to change your avatar?
Go to Gravatar.com and upload your own (we'll wait)!

 Rules: No profanity or personal attacks.
 Use a valid email address or risk being banned from commenting.

If your comment doesn't show up immediately, it may have been flagged for moderation. Please try refreshing the page first, then drop us a note and we'll retrieve it. Keep in mind that we do not allow external links in the comments.

  1. I admit that I donated $50 to the project. I watched all the shows and think a movie would be a good thing, even if it’s only a brief return into the Neptune universe. I liked the way they chose to finance it, by offering different kinds of things based upon the amount donated. I liked that Rob stated from the beginning that there’d be a big behind-the-scenes that accompanied the DVD. I’ve disagreed with television stations many times regarding their decision to pull the plug on a show. I’ve felt that it’s unfair to the people who want to go beyond the mindless drivel we see more and more of these days in so-called reality tv. Donations have also been limited to the US and Canada right now due to legal issues that they are working on.

    I supported this project mostly because it makes the most sense to ask the people who actually want to see it, to also help foot the bill. Reducing the influence of studios and insiders who think that dumping good shows discussing some less-than-pleasant issues so that they can bring the world more Honey-Boo-Boo nonsense can only be seen as a good thing in my opinion.

    The discussion about Kickstarter must also be looked at from the people’s perspective, not the perspectives of major financiers who make it their business to crush decent projects all in the name of “ratings”, which I’ve never once agreed with. I didn’t even know about Kickstarter before the Veronica Mars fundraiser. I can assure you that I’ll be going through it and donating to programs I like. I see this as a clear win for the people who like well written shows, and a win for Kickstarter by introducing it to many more people.

  2. It can also be a win for the independents and those who detest the white tower control (read studio) that has stepped on people all up and down productions. Now the challenge is to keeping the white tower from wresting control of something that has great potential to make positive change in entertainment for the public…

    • The idea of taking all of the control out of the traditional power structures hands sounds good, but how will they get this distributed without said power structure?

  3. It gets picked up for distribution. That’s a whole other deal. Distribution too is not as monolithic as it once was. Channels are even being created. Things are changing…

    • No, distribution is a part of the deal. WB will distribute it if it makes the $2 million – which it already has.