The Vampire Diaries Marketing: Confused or Smart? [ Updated ]

Published 5 years ago by , Updated August 14th, 2013 at 4:29 pm,

The Vampire Diaries, the new CW show that is taking Smallville’s old time slot on Thursdays, seems to have some sort of confused marketing scheme going on.

At one point one of the stars, Paul Wesley (pictured on the left), said that “Chicks dig vampires,” but then later said that was a scripted line for him to say, given to him by the network.  He wants people to know that is not how he really thinks.

He’s also been noted to say that there is very little makeup time for the actors who play vampires, and Wesley went on to further add that makeup time, working with children and animals is never fun, no matter what anyone says.

He’s even complaining about having to do cardio workouts every morning to stay in vampire shape, saying it sucks.

My first take on his statements is that they’re… confusing.  Is he really that grumpy about his job?  Is he already in Diva mode?

Then I started to ponder a little more and I have to wonder if with all the media attention the CW is trying to generate on the new show, if it’s just possible that his statements are all in character?  I ask that because Wesley’s character hates being a vampire and is in conflict with his dark, vampiric side.  Hence, my wondering.

The Vampire Diaries is about Stefan Salvatore (Paul Wesley), a vampire who moves to Mystic Falls, Va., and falls for local gal Elena Gilbert (Nina Dobrey). His brother, Damon (Ian Somerhalder), would love to just drain the local population, but Stefan wants to protect his love and possibly other humans too.

The show will also include flashbacks to the Salvatore brothers’ earlier days, (during the Civil War period for example).  It seems that they will be exploring that part of the brothers lives to give them some depth.

The show is based on L.J. Smith’s series of books.  And as it’s been pointed out to me in the past, this is not a copy of Twilight, seeing as how this book series predates the Twilight series. Now the idea of televising a vampire amongst humanity story, well, that’s as old as time itself it seems.

As it stands, I will give it a try to see how it fares.  But one wrong move, and I’m going to write the CW and ask for a crossover episode with Supernatural, and request that the Winchester brothers end this show properly!

[ Update ]

When I first wrote this article, I was basing my opinionated perspective on my initial source.  It was pointed out to me by a reader that there was more to the interview than met the eye, so I went to check it out.

It was a pretty lengthy interview and in that interview Paul Wesley did indeed have some things to say that if you focused on them, would make his answers seem a bit off, but in the reality of the full, at-length article he’s quoted to saying that he found the character appealing, he’s eager to tackle some of the stunt work, he talks about his character struggling with his dark side and other items.

Of note, are a few paragraphs that should be stated in full:

Q: How is the make-up for this?

Paul: Make-up is never fun. I don’t care what anybody says. Make-up is never fun. Neither is working with children or animals. Nobody wants to show up at six in the morning to get make-up. Good news is that we don’t have a lot of make-up. We really don’t. We have these contact lenses that we put in. I’ve worn contacts my whole life and it’s not a problem for me, so it really hasn’t been very bad.

And:

Q: What is your work-out regime? Has it changed now that you’re in Atlanta?

Paul: I’m trying to lean out as much as I can. I feel like vampires are these svelte creatures whose nutrition is essentially animal blood, so I knew that I couldn’t eat all these different carbs and sugars because it just didn’t feel right, physically and mentally. So, I’ve been limiting my intake, just because I feel like that’s what Stefan does, every day. For the first time in my life, I’ve been doing cardio. I’ve played sports, my whole life, and now I’m doing it, every morning. It sucks.

So Screen Rant thought we should clear this up, and for the full article, check out the IESB post.

Source:  Sci-Fi Wire; IESB

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36 Comments

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  1. To put it simple, when my friend told me that my favorite book was going to be a tv show I was immediately PISSED OFF! First off, I can’t believe some people think this is a rip-off of Twilight! ….This series is so much better than Twilight!(though I still love Jacob). This book was published in 1990-something (haha I 4got) so it cannot be a “wanna be Twilight” Twilight was good ya, but people obsess over it too much. It’s pathetic. Second, ….the cast…. MIA from Degrassi?!!! NO FRICKIN WAY!!! she looks too sweet/nice. Ya Elena is nice, but she is blonde BTW and has a strong look to her. Why can’t you just get the girl from he cover? She would be perfect! Stefan looks a little like how I imagined him, but…he’s not cute. Somehow the book seems so much better. And Damon…who is the handsome way taller evil looking older brother. No I imagined him built more:( . Third… Torn between two vampire brothers?! NUH UH!!! from the beginning we vows to make STEFAN hers. Then when she does, and runs into Damon, she gets a creepy vibe from him. She NEVER falls in love with him!!! She thinks of him as a brother too!!! Aghhhh!!!!! F*k all these people who ruin good books!!!!!!!!!!! Especially Blood and Chocolate. They did the exact opposite of the freaking book!!! Not even he setting was right!!!! Man I hate movies like this… I will CERTAINLY NOTTTT watch this stupid show. It will only make a mockery of the book…

  2. Hehe sorry where it says …from he beginning we vows I mean Elena. Sorry about all the mistakes I’m just so pissed off with this and it hard for me to type on my itouch:(

  3. I will try to watch it but if it fails to entertain me it’s Supernatural only on Thursday. I like your idea Bruce! ;D

  4. Not even remotely interested. I like Vampires to a point, but I’m so tired of the teen Vampire bull. All the actors look 17 or 18 I know their older, but it’s ridiculous. Can’t we cast actual adults on a show for once especially on the CW all their shows have to be teenage looking people.

  5. I agree with Daniel F (wait what?). I like Vampires, but they’ve become so saturated lately and the premise of this show doesn’t really appeal to me, so I’ll be skipping it. And while the books did come out before Twilight, it sounds so much like it that since Twilight sounds bad, this sounds just as bad to me.

  6. What perplexes me about the whole “vampire-falls-for-teenage-girl” thing is that I’m only in my mid-thirties, and teenagers already annoy me. How could someone past a hundred possibly tolerate the presence of a teenager (no matter how hot she is)? I honestly don’t say this to be snarky. I truly do find this perplexing.

  7. @Bill Blume

    I agree that teenagers are annoying (and I’m 23), but considering the amount of 30+ year old’s who date teenagers (illegally or not), it’s, unfortunately, not too hard to believe.

  8. Sadly, teens are the hot spending commodity. Not a lot of bills, but have money to blow, so teen based shows it is! Arg.

    Yea, I like Vampires also, but this is getting silly, how TV will jump on the band wagon after one franchise, through luck and timing, kicks off a trend.

    Hey, if we’re lucky, they’ll start figuring out how to write quality shows about humans some day.

  9. i love how the writer of this article took quotes from the tca’s and completely manipulated them into creating some controversy. here’s a link to what paul wesley really said:

    http://www.iesb.net/extensions/index.php?option=com_content&view=article&id=7299:interview-paul-wesley-writes-his-vampire-diaries&catid=44:interviews&Itemid=172

  10. Yea – I was quoting sci-fi wire’s article and I see where you’re coming from T-ROY. I’m sure you meant the writer of my source article, since I was working from that article. hehe.

    The quotes I use look accurate, but I see they’re paragraph enders and I see how the Sci-Fi Wire article spun it.

    Damn… that’s interesting.

  11. @Bill Blume

    Exactly. I had the same thought during Twilight: It would be the equivalent of a 70 year old guy going after a 15 year old girl. Creepy.

    You’d think that centuries old vampires would be going after women in their late 20s to early 30s, with some life experience, especially if it wasn’t about the sex, which for vampires (AFAIK) it isn’t.

    Vic

  12. Regardless of whether or not the source material came out before Twilight’s, this show is still a Twilight rip-off. It was only put into production because Twilight (the movie) was a hit, and I’m sure they’re filming it in the same style, so the show will still be heavily ripping off the Twilight movie.

    Even if the source material is better than Twilight, I still have no interest in watching this for that exact reason.

  13. Rob-
    in that case, you should really alter or delete this article so as to not be a part of the spreading of mis-information and false gossip.

  14. LOL… nah, cause I still am not that fond of what they did to SMALLVILLE to make room for this show.

  15. great now i know NOT to come to this website for accurate news and updates. very smart of you ;)

  16. ok i hate that they made this show with nina, cuz shes not blonde!wtf!

  17. She is not blonde because they wanted to make her a nice character and not clash with Caroline’s character who is the antagonist. Actually the idea of making these books into a tv series came out before Twilight was made. They just didn’t move as fast as Twilight did. And she doesn’t fall in love with Damon. In episode 3, she slaps him for trying to kiss her. It may not be exactly like the book, but it is still a good show. If anything, it makes viewers want to read the series to compare. As for Paul, he can be a diva, but he is still an amazing actor and nice guy. You have to think about that he moved to Atlanta, which is totally different from L.A. It takes some adjustment. Give the show a chance, it takes more than just one episode to determine if it will be a good show. It really does get better and more interesting.

  18. I must admit that I was disappointed with the show. All though the actors and actresses are pleasing, the show doesn't do the series justice. There is addition of new characters, the elimination of other characters, characters acting out of character, and so much more that leaves nothing but frustration. The horrible part is that I would actually like the show if I had not read the books. But since I already had my standards set by the series (which I thought to be amazing, with the exception of the most recent book), I couldn't even get past the first 2 episodes. Just like Smith's latest book in The Vampire Diaries series, it just doesn't sit well with me.

  19. they have learned to tolerate them over the years. after you live for 163 years and you go to high school again and again they don't bother you

  20. Please tell me that's based on something one of the vampires actually says, because I will admit that having one of them address it in that way would be brilliant.

  21. welll not true they are filming this show off of the book which came out either before or the same year of twilight the book. they were both based off of totally different books. twilight doesnt rly have any adventure and vampire diaries have tons of it so its not a rip off rly at all if u think about it the only thing thts the same is tht a vampire who looks like hes 17 fell in love with a high schooler thts rly it

    • The LJ Smith books started coming out in the early ’90s. No where near the Twilight book release.

  22. i understand where your coming from but you cant always find a really good actor who's blonde and nina was the best actor for the part. she could of died her hair but they weren't going to demand her to.

  23. yea i no thts what i have been trying to tell them

  24. they have learned to tolerate them over the years. after you live for 163 years and you go to high school again and again they don't bother you

  25. Please tell me that's based on something one of the vampires actually says, because I will admit that having one of them address it in that way would be brilliant.

  26. welll not true they are filming this show off of the book which came out either before or the same year of twilight the book. they were both based off of totally different books. twilight doesnt rly have any adventure and vampire diaries have tons of it so its not a rip off rly at all if u think about it the only thing thts the same is tht a vampire who looks like hes 17 fell in love with a high schooler thts rly it

  27. i understand where your coming from but you cant always find a really good actor who's blonde and nina was the best actor for the part. she could of died her hair but they weren't going to demand her to.

  28. yea i no thts what i have been trying to tell them

  29. they have learned to tolerate them over the years. after you live for 163 years and you go to high school again and again they don't bother you

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