New television spots and character posters have been released for the Coen brothers remake of the classic John Wayne Western True Grit. Joel and Ethan Coen directed, from a script they penned based on the novel by Charles Portis.

Jeff Bridges stars as Marshal Reuben J. Cogburn, a hardened and deadly U.S. Marshal who agrees to help a young girl, Mattie Ross (played by Hailee Steinfeld) find her father’s murderer and avenge his death. Matt Damon plays La Beouf, a Texas Ranger who joins Cogburn and young Miss Ross on their hunt. Josh Brolin rounds out the cast as the hunted murderer, Tom Chaney.

As the winter months progress we look forward to the release of several, last minute, Academy Awards contenders. True Grit, Black Swan and The King’s Speech are the three films that I am anticipating with the greatest hopes. The team behind True Grit are certainly well acquainted with Oscar.

Joel and Ethan Coen won best picture, best director/s and best screenplay for their opus to greed and violence No Country For Old Men (among other nominations and wins); Josh Brolin was nominated for his role in Milk; Matt Damon was nominated last year for his role in Invictus, in addition to his win for best screenplay with co-writer Ben Affleck for Good Will Hunting; and of course, Jeff Bridges won best actor last year for his portrayal of the tormented, and self-destructive, country music star Bad Blake in Crazy Heart.

From what we have seen, True Grit looks to fulfill the promise of the assembled talent, especially if the latest True Grit trailer is an indicator.

Take a look at the new television spots below:

The Western, which was once a studio staple, has traveled rocky box office terrain for the past several decades. Director Jon Favreau explains that Cowboys & Aliens was a chance for him to explore the Western genre while still accommodating current audience appetites; which tend to crave alien invasion pictures.

It will be interesting to see how audiences respond to this raw, and yes, gritty Western drama. There is something so primal and satisfying about a genuine tale of retribution; a tale of retribution that involves a mans love for a daughter figure often evokes an even more visceral response.

True Grit seems to take a tale of a daughters deep love for her father, as Matty sets out for revenge, and then translate it to a mans love for a daughter figure, in the relationship between the avenging Marshal Cogburn and young Mattie Ross.

Though the emotional tone of the film looks to be as gruff, and rough edged, as the characters.

In addition to the television spots, new character posters were recently released. Take a look below:

True Grit is scheduled for release on December 22nd.

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