Troll dolls, known as the Good Luck Trolls were a popular Danish toy that became successful worldwide in the 1960s. They enjoyed a resurgence in the late eighties to early nineties, particularly in North America and the U.K., but their popularity waned after that. Though they appeared in the Toy Story movies, they didn’t return to the mainstream – but that didn’t stop DreamWorks Animation from buying the movie rights for Trolls from original Troll manufacturing company, Dam Things.
DreamWorks clearly saw some possibility in the perpetually happy dolls with the brightly colored hair, and set about making an animated movie, which is now set to be released in November, 2016. Trolls stars Anna Kendrick (Pitch Perfect 2) as the voice of Princess Poppy, with Justin Timberlake opposite as Branch. Other voice talents include Russell Brand (Despicable Me 2), James Corden (Into the Woods), and Gwen Stefani. Timberlake and Stefani also provide original music for the film, which is written by Erica Rivinoja (South Park) and directed by Mike Mitchell (Alvin and the Chipmunks: Chipwrecked).
Following on from a short teaser, a full-length trailer for Trolls has dropped online and can be viewed, above. A poster for the movie has also been released (see below).
According to DreamWorks, Trolls tells the story of “the overly optimistic Trolls, with a constant song on their lips, and the comedicly pessimistic Bergens, who are only happy when they have trolls in their stomach.” This is very much in evidence in the trailer, which will either make you love the film or loathe it, depending on your mood. The music is great, because it’s basically Justin Timberlake’s latest catchy hit, and the animation is very impressive, but is that enough to make this a great movie?
There’s certainly a lot of happiness contained in the trailer, but some might well find that irritating after a while. Previous overly-optimistic films, such as The LEGO Movie, or the soon to be released Secret Life of Pets have managed to capture perpetual joy and also bring in a healthy dose of humor that will appeal to adults. From the look of Trolls, it seems as though the very young is its intended audience, and it remains to be seen if an older audience has been catered for. Of course, a younger market, reliant on their parents pockets for things, can prove to be very lucrative indeed.
If the Trolls movie is a success, the merchandising potential could be huge, given that the line of dolls are not overly expensive to make and also offer up a world of possibilities for young collectors, such as dolls with different colored hair, for example. All this, plus the potential of a sequel or two, mean that it really is in DreamWorks best interests to make this movie as appealing as possible. As an aside, if you’re of a sunny disposition, or just having a really good day, the chances are you’ll love this trailer!
Trolls will be released in U.S. theaters on November 4th, 2016.
Source: DreamWorks Animation