Some people watch the Super Bowl for the game, but almost as many watch it for the advertisements. In recent years, movie studios have jumped on the Super Bowl advertising bandwagon by running trailers during the big game. Any trailer running during the Super Bowl immediately becomes an event, with plenty of social media buzz coming as a result. Last year, the Super Bowl included trailers for a bunch of big movies; including, Jason Bourne, Independence Day: Resurgence and Captain America: Civil War.
In many cases, Super Bowl trailers gave fans their first good look at the movies in question. Movie fans who don’t care about football will have a couple good reasons to watch the Super Bowl this year, as Paramount will reportedly be running new trailers for a pair of their big 2017 movies before and during the game.
According to Deadline, Paramount has bought time to run trailers for the upcoming sequel Transformers: The Last Knight and for the anime-based sci-fi thriller Ghost In the Shell. Deadline says the Transformers spot will run during the game while Ghost in the Shell is slated to run before kickoff.
Look for lots of other trailers during the game, as Disney, Universal and 20th Century Fox are all expected to get in on the action. There’s been plenty of speculation about what other titles might get Super Bowl trailers. Pirates of the Caribbean: Dead Men Tell No Tales and Guardians of the Galaxy Vol. 2 are a couple of the favorites to get exposure, with Disney reportedly securing two spots. Elsewhere, Fox will reportedly be promoting their Gore Verbinski thriller A Cure For Wellness.
Both Transformers: The Last Knight and Ghost in the Shell have trailers out there, so fans already have gotten a good look at those movies. Still, there could be interesting new revelations in the Super Bowl trailers so folks will likely still want to check those out and break them down. Ghost in the Shell in particular has been generating a lot of buzz (not all of it positive) and the campaign so far for that movie has been pretty creative, so there’s reason to be intrigued by what the next trailer will hold.
Does all this Super Bowl exposure actually help movies garner more ticket sales? There are some who think Disney’s Jungle Book Super Bowl L trailer actually did give that movie’s box office a boost. On the other hand, look at the box office for Independence Day: Resurgence, another movie that ran a buzzed-about Super Bowl trailer last year. Some movies probably are helped by getting a promo during the Super Bowl, but others clearly are not.