A final trailer for Transformers: The Last Knight is set to arrive next week, and to give fans an idea of what to expect a short teaser has been released. The Transformers series is one of the biggest movie franchises around, with each movie making comparable if not higher grosses than the one that preceded it. As such, expectations are stratospheric for the fifth installment, at least when it comes to the box office.
The Last Knight is all but guaranteed to be one of the biggest releases of Summer 2017, in terms of financial prospects rivaled only by Marvel’s double-tap of Guardians of the Galaxy Vol. 2 and Spider-Man: Homecoming, and the studio has been keen to really push it. The first posters popped up all the way back in August 2016 and its subsequent trailer releases have been record-hitters. We’re now a little over two months away from release, and to get the final leg of marketing moving a new trailer is one the way.
Paramount has released a new short teaser for the Transformers 5 ahead of a full “Final Trailer” next Wednesday. The twenty-second clip shows various action set pieces and a few brief character moments as Anthony Hopkins’ Sir Edmund Burton ominously talks about how humanity has hidden “the secret history of Transformers”. Check it out above.
Along with the usual shots of Mark Wahlberg and co., the majority of the teaser is focused on the film’s opening medieval battle, which features King Arthur and the Knights of the Round Table in action; The Last Knight‘s big addition to human-Transformer history is the Autobots’ involvement with Merlin and co. This is what Hopkins’ “secret history” likely alludes to, something the full trailer will hopefully expand a little on. It will likely also feature a fair bit of footage from the preview reel that has been doing the rounds at CinemaCon and special IMAX fan events; the twenty-five minutes of footage provided an overview of the movie’s first act and introduced most of the main characters, as well as teasing some big developments for Optimus Prime.
Audiences at this point know exactly what they’re in for from the franchise – a mix of gigantic action composed of real explosions and CGI mechanics, soap-style human drama and plenty of silly humor – although there is some hope that The Last Knight will mix things up a bit. After Age of Extinction, the previous film, Paramount put together a writers room to help shepherd in a Transformers Cinematic Universe, which is leading to over a dozen potential projects that this new film will be setting up. Story has been Transformers far-and-away weakest element, but perhaps this time there’ll actually be something interesting going on.
While next week’s release is being billed as the “Final Trailer”, that doesn’t mean it’ll be the end of the marketing blitz. Far from it. For a movie this size, there’s going to be an onslaught of TV spots and other promotion as the June 23rd release date nears.